Content Manager (UK remote)
About Parcelhero Group
Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward-thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory.
Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting-edge platform will empower retailers to streamline their shipping and fulfilment operations.
Our remote-first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you're a dynamic and ambitious individual seeking a forward-thinking team, Parcelhero is the ideal fit.
Our Core Values: Committed to Quality \u007C Create Amazing Experiences \u007C Putting People First \u007C Welcome Feedback \u007C Inform, Educate, Innovate \u007C Work Hard, Play Hard
About the Role
This is a broad, execution-heavy content role for a small, fast-moving marketing team. You will own the full content output for Parcelhero Group: website copy, blog, ebooks, social media, and review platform management. You will also be the primary owner and operator of our CMS, Storyblok, responsible for publishing, maintaining, and expanding content across four current websites and a growing portfolio of multi-tenant sites across the UK, USA, Germany, France, and the Netherlands.
This is not a single-channel role. You will write, publish, manage, and optimise across every content touchpoint the marketing team owns. You will use Claude as your primary AI writing tool and are expected to use it actively to produce volume and quality that a single person in a lean team needs to deliver. If you are looking for a role focused exclusively on social media or exclusively on writing, this is not it. If you want to own the full content picture for a growing technology company and make a visible, measurable difference, this is the role for you.
What You Will Own
CMS and Website Content Management (Primary Priority)
- Storyblok ownership: Own day-to-day content management in Storyblok across all active Parcelhero Group websites. Publish, update, and maintain page content, components, and landing pages with accuracy and speed.
- Multi-tenant website expansion: As we roll out localised websites for the USA, Germany, France, and the Netherlands, you will be responsible for building out and maintaining content across each locale within the CMS. This includes adapting copy for regional audiences, managing translated content, and ensuring structural consistency across all sites.
- Technical content hygiene: Ensure all published content meets SEO and technical standards: correct URL structures, meta titles, meta descriptions, image alt text, canonical tags, heading hierarchy, and internal linking. You own the quality of what goes live.
CMS governance: Maintain a clean, well-organised CMS environment. Create and enforce content templates, naming conventions, and publishing workflows so the team can scale without quality degradation.
SEO, GEO, and AEO
- On-page SEO: Own on-page optimisation across all Parcelhero Group websites. This includes keyword targeting, metadata, structured data, URL hygiene, alt text, and internal link architecture.
- GEO and AEO: Understand and implement strategies for Generative Engine Optimisation and Answer Engine Optimisation. As AI-powered search surfaces become primary discovery channels, our content must be structured and written to perform within them. You will lead this effort.
Content performance: Track and report on content performance using GA4 and Search Console. Use data to inform what to create, update, retire, or repurpose.
Content Creation
- Primary writer: Write and produce all marketing content for the team, including blog posts, website page copy, ebooks, guides, case studies, social media posts, email copy, and ad copy. You will use Claude as your primary writing tool and are expected to produce high-quality output at volume.
- Blog management: Manage and publish the Parcelhero blog. Pitch and manage third-party placements in e-commerce and logistics media.
- Content editing: Review and edit content produced by other team members, including sales and product, to ensure consistency with brand voice and messaging.
Content calendar: Develop and maintain a content calendar that supports campaign launches, product milestones, and always-on SEO priorities.
Social Media
- Channel ownership: Own and manage all Parcelhero Group organic social media channels. This includes content planning, copywriting, visual briefing or creation in Canva, scheduling via Hootsuite, and community management.
- Posting cadence: Maintain a consistent, high-frequency posting schedule across relevant platforms. This is an active, high-output channel, not a weekly task.
Community engagement: Monitor and respond to comments, messages, and mentions. Foster an interactive, on-brand presence across all channels.
Review and Reputation Management
- Review platform ownership: Own the strategy and day-to-day management of customer reviews across Feefo, Trustpilot, Google, and any other relevant review platforms. This includes monitoring, responding to reviews, and managing escalations in line with brand guidelines.
- Review generation: Work with Customer Success and Operations to maintain a consistent flow of customer reviews and build review volume across all active platforms.
Reputation reporting: Track review scores and sentiment trends and report regularly to the Marketing Director.
Analytics and Collaboration
- Performance tracking: Use GA4, Search Console, and Hootsuite analytics to track content and social performance. Produce regular reports and use data to drive decisions.
- Cross-functional work: Collaborate with Sales, Customer Success, Product, and the wider marketing team to ensure content supports commercial priorities. Content at Parcelhero connects directly to revenue.
AI-powered working: We are a heavy Claude user across the business. You are expected to use AI tools actively and intelligently across writing, editing, research, and planning, not occasionally.
What We Are Looking For
Essential
- 3+ years of content management experience in a brand or technology company, with direct ownership of a CMS platform in a production environment.
- Hands-on experience with Storyblok or a comparable headless/component-based CMS (Contentful, Sanity, Prismic). Candidates must be able to work independently in the CMS from day one or come up to speed rapidly.
- Proven writing samples covering multiple formats: blog posts, website copy, ebooks or guides, and social media content. Samples must include evidence of both B2C and B2B writing.
- Solid working knowledge of on-page SEO: meta titles and descriptions, heading structure, alt text, URL conventions, internal linking, and basic structured data.
- Familiarity with GEO and AEO concepts and ability to apply them to content planning and structure.
- Experience managing organic social media channels for a brand, including content creation in Canva and scheduling via Hootsuite or a comparable platform.
- Confident user of Google Analytics (GA4) and Google Search Console for performance tracking and content decision-making.
- Active AI user: You use Claude, ChatGPT, or a comparable tool as a real part of your writing and editing workflow, not occasionally.
Based in the UK. Available to work core hours of 9:00 am to 5:30 pm GMT.
Desirable
- Experience managing review platforms, including Feefo, Trustpilot, or Google Reviews.
- Experience managing or publishing content across multiple languages or regional locales within a CMS.
- Background in e-commerce, logistics, SaaS, or a price comparison or marketplace environment.
- Experience working in a lean, remote-first team with broad individual responsibility and without agency support.
Familiarity with Linear or similar project management tools, such as Asana, for managing content workflows.
Requirements
- Bachelor’s degree in Journalism, English, Communications, Marketing, Business Administration, or a related field, or equivalent demonstrable experience.
- Excellent written English: impeccable grammar, strong editorial judgement, and the ability to adapt tone and style across B2C and B2B audiences and across different content formats.
- Strong organisational skills: ability to manage multiple projects, deadlines, and stakeholders simultaneously in a remote, fast-paced environment.
- Proficiency in Google Workspace (Docs, Sheets, Slides, Gmail) and comfort using project management tools (Linear, Asana, Monday.com, or similar).
Familiarity with Canva for creating social media visuals and basic design assets.
- Work Location: Fully remote, must be based in the UK. Core hours are 9:00 am to 5:30 pm GMT.
- Annual Leave: Generous holiday entitlement, giving you the time to rest and recharge. Your birthday is also a paid day off.
- Bank Holidays: Paid leave on all UK bank holidays as standard.
- Sick Pay: Company sick pay scheme aligned to the statutory minimum.
- Merit Reviews: Regular performance and salary reviews that reward hard work and results.
Inclusive Culture: Be yourself and thrive in our casual, collaborative, and ambitious environment.