Content Manager
The Growth Company’s (GC) Marketing Manchester team have an exciting new opportunity for a Content Manager who will play a key part in developing and delivering engaging, high-quality content that brings Greater Manchester’s story to life. Focusing strongly on written content, alongside image and video commissioning, you will support the Content Lead with the creation of compelling narratives that promote and elevate the work of the organisation, its partners, stakeholders, and audiences.
Marketing Manchester is the agency that promotes Greater Manchester nationally and internationally as a place to visit, invest, meet and study. Our work is an essential component to successfully raise the profile of the city-region as the gateway to the North and improve global perceptions and city ranking. Marketing Manchester also delivers the promotion for Greater Manchester’s priority sectors including the creative industries, low carbon, advanced manufacturing, and digital and tech, as well as supporting Invest Manchester, Greater Manchester’s inward investment agency.
To understand more about Marketing Manchester, please visit: marketingmanchester.com.
Key responsibilities:
- Create and develop key pieces of content to support Marketing Manchester in its work to promote Greater Manchester as a place to visit, meet, invest, and study.
- Produce engaging copy and editorial content for use across a variety of channels and audiences.
- Brief and commission new video and imagery via external agencies and freelancers.
- Work closely with the media, communications, and digital teams to support content distribution and maximise reach, consistency, and immediacy.
- Collaborate with the in-house Video Editor and design team on utilisation of existing assets.
- Use content to protect and elevate the work of Marketing Manchester and the reputation of the Manchester brand.
- Engage with a diverse range of stakeholders and partners to ensure content reflects Greater Manchester’s strengths.
- Monitor, evaluate, and report on key performance indicators in line with service level agreements, action plans, and funding requirements.
About you:
- Excellent writing skills, with the ability to adapt style for different audiences and purposes.
- Able to build strong strategic relationships that inform the creation of content supporting Greater Manchester’s objectives.
- A collaborative team player, working effectively within Marketing Manchester and with wider stakeholders.
- Strong attention to detail, with excellent copy editing, drafting, and proofreading skills.
- Well organised with the ability to plan, prioritise, and manage multiple tasks effectively.
- Proactive, motivated, and able to work independently while maintaining high quality delivery under pressure.
- A confident, resourceful, open, and responsive individual that promotes good ideas and ways of working.
Skills required:
- Ability to develop content strategies that deliver against specific campaign KPIs.
- Experience in creating engaging written, image, and video content, and briefing external agencies and freelancers.
- Strong stakeholder management skills, with the ability to work in partnership across teams and organisations.
- Excellent communication and interpersonal skills.
- Ability to maintain high standards of delivery while working to tight deadlines.
- Results driven, with a focus on achieving and reporting against agreed objectives.
We are currently unable to provide sponsorship for work permits or visas. Therefore, we can only consider candidates who already have the legal right to work in the UK.
Artificial intelligence can assist you during the application process, but every example and statement you include must be honest, accurate, and based on your own real experiences. If plagiarism is detected, meaning you present someone else’s ideas or experiences, or AI‑generated content, as your own, your application may be withdrawn, and internal applicants could face disciplinary action.
At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.
We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.
If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.
We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact careers@growthco.uk or call us on 0161 237 4447.
Examples include:
Meeting the hiring manager or touring the venue in advance.
Extra time for tasks.
Interview questions shared beforehand.
Accessibility software or equipment for assessments.
We’re proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we’ve removed questions about convictions from the initial application stage.
GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.
All GC colleagues will work in line with the Health and Safety at work act and the GC Health and Safety Policy.