Content Marketing Executive

About Utelize

Utelize Mobile is building towards a clear vision: to become the leading platform for Enterprise Mobility Risk Management - helping large organisations understand, manage, and reduce the risk embedded in their mobile estates. Following investment from BGF in late 2025, we are scaling the business to meet that ambition - and content is central to how we do it.

Utelize Mobile has been a UK leader in enterprise mobility management since 2010, supporting UK and multinational organisations in managing mobile devices, connectivity, security, and end-user support - with clients including Mitsubishi Corporation, Stagecoach Group, ParentPay, and the Go-Ahead Group. SureSIM is our in-house designed and built mobile data networking platform, delivering intelligent multi-network SIM and eSIM connectivity for organisations where staying connected is operationally critical. We won Best Enterprise eSIM / IoT Solution at the Mobile News Awards in 2025 and Best eSIM Deployment & Innovation in 2026.

Alongside these two established brands, we are evolving our broader product proposition into a platform-first business - bringing together mobility management, risk visibility, and intelligent connectivity into a unified offering. This role will play a meaningful part in shaping how that story is told as the platform proposition matures.

Role Overview

This role exists to put a dedicated content production capability at the heart of how we go to market across both Utelize Mobile and SureSIM. You will own the planning and creation of high-quality written and video content - content that explains a technical proposition clearly, generates commercial interest, and builds authority in the enterprise mobility space.

This is a performance-accountable role. We are not looking for someone who treats content as a publish-and-forget exercise. Publishing volume matters - but what the content actually achieves matters equally. You will be measured monthly against output AND outcome metrics: content-attributed leads, organic traffic growth, keyword rankings, video engagement, and audience response. If you are not comfortable being held to commercial outcomes from your work, this is not the right role.

You will work with the Head of Marketing, who owns content strategy, and the Digital Marketing Executive, who owns distribution and channel execution. SEO and discoverability are an important part of the toolkit - we want content that ranks and is found in AI-generated search responses - but the role is led by content quality, content output, and content outcomes, not by technical SEO programme management.

If you understand B2B technology, enjoy turning complex propositions into clear commercial stories, and want to take genuine ownership of a content function from the ground up, this is the right role.

Reporting & Key Relationships

Reports to: Head of Marketing

Key Stakeholders: Digital Marketing Executive, Sales, Product, Customer Success, External Suppliers

Brand Scope: Utelize Mobile, SureSIM & TEK

Key Responsibilities

Content Production

• Owning the end-to-end production of written content across both brands: guides, case studies, landing pages, web copy, blog posts, and sales enablement assets.
• Producing video content end-to-end: animated explainers, product demos, webinars, and edited short-form assets.
• Owning and maintaining the central content calendar across both brands - the Digital Marketing Executive publishes and reports against it.
• Maintaining a balanced output across Utelize Mobile and SureSIM, with the split agreed quarterly with the Head of Marketing.
• Working closely with technical and commercial colleagues to translate product detail into clear, customer-focused content.
• Being the named, accountable owner for content output - quality, volume, and on-time delivery.

Performance & Accountability

• This role is measured on outcomes, not just outputs. You will own content performance against agreed monthly KPIs covering traffic, engagement, rankings, and content-attributed leads.
• Reviewing the performance of every piece of content published - identifying what worked, what didn’t, and feeding that into the next planning cycle.
• Running a monthly performance review with the Head of Marketing covering output volume, traffic, engagement, ranking changes, and content-attributed pipeline.
• Iterating on existing content (republishing, updating, retiring underperformers) based on performance data - content optimisation, not just content creation.
• Proposing changes to the content calendar based on what is and isn’t working - bringing data, not just opinions, to planning conversations.
• Owning quarterly content performance reporting to the wider business - including for board-level visibility where relevant.

Webinars

• Producing webinar content end-to-end: narrative, slides, video assets, and post-event cut-downs. Webinar operations - registration, promotion, attendee management, follow-up - sit with the Digital Marketing Executive.

SEO & Discoverability

• Writing and producing content that is designed to rank - applying an established keyword framework and structuring content for organic visibility.
• Maintaining working knowledge of GEO and AEO developments, and applying that to content design for visibility in AI-generated search responses.
• Tracking content performance against SEO benchmarks (organic traffic, keyword ranking, AI-search visibility) and adjusting approach based on what the data shows.

Campaigns

• Briefing the Digital Marketing Executive on distribution requirements and content cut-downs needed for channel execution.
• Collaborating with the Head of Marketing on campaign planning.

How Success Is Measured

Success in this role is measured against tangible commercial and performance outcomes, reviewed monthly with the Head of Marketing.

First 90 Days

• Content calendar built and being executed against.
• First written and video assets published across both brands.
• First flagship long-form pieces (guides, case studies, or video explainers) delivered for each brand.
• Keyword framework understood and being applied to written content.
• First monthly performance review completed with baseline metrics established.
• Campaign assets delivered on brief and on time.

Ongoing (to be discussed and agreed)

• Content output volume - planned vs delivered (calendar adherence).
• Content-attributed leads and inbound enquiries - tracked and growing.
• Video view counts and watch time trending in the right direction.
• Month-on-month organic traffic growth against baseline (both brands tracked separately).
• Keyword ranking improvements across priority terms.
• Visibility in AI-generated search responses (GEO/AEO coverage).
• Evidence of content iteration - underperforming content updated, retired, or replaced based on data.

Ideal Candidate Profile

Must Have

• 2-4 years of commercial experience producing content in a B2B technology environment - SaaS, telecoms, connectivity, IT services, or similar.
• Demonstrable written content portfolio - guides, case studies, blogs, or long-form work that translates technical detail into commercial outcomes.
• Demonstrable video production and editing skills - a visible portfolio expected.
• Proficient with video editing tools such as Premiere Pro, After Effects, or equivalent.
• Working knowledge of SEO principles - on-page, keyword application, and content structure for organic search.
• Comfortable being measured on content performance outcomes (leads, traffic, engagement, rankings) - not just on volume of output.
• Evidence of having iterated on past content based on performance data - examples expected at interview.
• Self-starter who takes accountability for output, deadlines, and quality.

Nice to Have

• Direct experience in enterprise mobility, telecoms, or connectivity - including managed services, mobile networks, MDM/UEM, or eSIM.
• Awareness of GEO/AEO and how AI is changing search behaviour.
• Familiarity with paid channel distribution (PPC, social).
• Experience with analytics and reporting tools (GA4, Search Console, SEMrush or similar).
• Experience building organic presence on Reddit or other B2B community platforms.

What we Offer

• A pivotal role in a growing platform business at a genuinely interesting stage of development.
• Direct access to the founder and full visibility of company strategy.
• Opportunity to build and shape the content function as the business scales.
• Competitive salary.
• Hybrid working - Malvern office with flexibility to work from home part of the week after succesful completion of probation period.
• Great location at Malvern Hills Science Park with free onsite parking.
• 25 days paid holiday per year, plus bank holidays.
• Comprehensive healthcare and medical benefits plan (after one year).

To Apply

• To apply for this role please apply through Indeed. Please also send a covering letter telling us about yourselfand why you think you are a good fit for our team. Links to a portfolio of video and written work are also very welcome.
• Due to the current lifecycle of this role, we are unable to sponsor candidates and therefore all applicants should already hold the right to work in the UK.
• No Agencies, thank you.
• All candidates successful after interview will be required to undergo employee screening prior to start.

Job Type: Full-time

Pay: £30,000.00-£40,000.00 per year

Benefits:

• Canteen
• Company events
• Company pension
• Free parking
• On-site parking

Ability to commute/relocate:

• Malvern WR14 3SZ: reliably commute or plan to relocate before starting work (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person