Content & Marketing Executive

Position Overview

We are looking for a creative, energetic, and data-driven Content & Marketing Executive to join our team. In this role, you will be the driving force behind our brand's online presence, creating engaging visual and video content that resonates with students and parents. You will also actively manage our community across social media platforms, forums, and groups to build trust and drive enrollment.

This is a hybrid role offering the flexibility of working from home alongside scheduled in-center collaboration.

Key Responsibilities

1. Content Creation & Design (Visual & Video)

• Visual Design: Conceptualize, design, and produce high-quality graphics and banners for our website, blogs, and social media channels (Instagram, Facebook, TikTok) using tools like Canva or Adobe Creative Suite.
• Video Production: Script, shoot, and edit high-engagement short-form videos (TikToks, Reels, Shorts) and longer-form educational or promotional videos.
• Brand Consistency: Maintain a consistent brand voice, tone, and visual aesthetic across all marketing collateral.

2. Community Management & Engagement

• Active Outreach: Monitor and actively participate in relevant parenting forums, local community Facebook groups, and educational subreddits to answer questions, share insights, and subtly promote our programs.
• Social Listening: Respond to comments, direct messages, and reviews in a professional, warm, and timely manner.

3. Campaign Management & Execution

• Content Calendar: Plan, organize, and execute a monthly content calendar aligned with our major academic milestones (e.g., intensive revision classes, exam seasons, intake periods).
• Copywriting: Write compelling captions, blog feature copy, and marketing emails that convert interest into student leads.

Job Requirements & Qualifications

• Experience: 1–3 years of experience in digital marketing, content creation, or social media management. Experience in the education sector is a major advantage.
• Technical Skills:
• Proficiency in Canva (experience with Adobe Photoshop/Illustrator is a plus).
• Strong video editing skills (CapCut, Premiere Pro, or Final Cut Pro).
• Familiarity with social media algorithms, trends, and scheduling tools.
• Basic understanding of WordPress/Elementor (for updating blog visuals) is a bonus.
• Soft Skills:
• Exceptional written and verbal communication skills (professional, clear, and engaging).
• Self-motivated and disciplined enough to thrive in a hybrid/remote work setup.
• Creative storyteller who understands how to make educational content fun and accessible.

Pay: RM2,200.00 - RM4,600.00 per month

Benefits:

• Additional leave
• Flexible schedule
• Free parking

Work Location: Hybrid remote in Subang Jaya