Content Marketing Executive (SEO)

Westfield Health Group is home to Westfield Health, High Five Health Promotion and UK Health and Wellbeing, proudly providing holistic health and wellbeing services, and active spaces, to clients across 11 countries. We believe that our people are our strongest asset and live by our values; We care, we’re in it together, we are explorers, we own it. We aim to continue our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported, as demonstrated by our achievement of the prestigious Investors in People Gold accreditation!

Job Title: Content Marketing Executive (SEO)

Location: Sheffield, UK (hybrid)

About the role:

Reporting into our Content & PR Manager, our Marketing Executives help deliver Westfield Health’s marketing strategy by developing and executing the content plan and leading our SEO/GEO activity. You’ll work closely with the wider marketing team to build brand awareness and deliver in line with our goals.

Your responsibilities:

• Deliver and optimise SEO/GEO‑focused content that positions Westfield Health as a trusted thought leader.

• Plan, write and repurpose high‑quality content across blogs, web pages, reports, infographics and video.

• Lead keyword research, on‑page optimisation and AI‑search performance improvements.

• Analyse content performance using tools like Google Analytics, SEMrush and Search Console to drive continual optimisation.

• Shape on‑site content strategy using user behaviour insights, search intent and data patterns.

• Collaborate with PR, marketing and subject experts to deliver joined‑up, high‑impact content.

• Drive the blog strategy, prioritising SEO‑led topics and new features to boost engagement and conversions.

• Stay ahead of SEO, GEO and generative AI trends, proactively testing and implementing new ideas.

What you’ll bring:

• Curious, proactive mindset with a drive to test new ideas and stay ahead of emerging trends and technologies.

• Strong SEO/GEO expertise, including keyword planning, on‑page optimisation, technical SEO principles and EEAT best practice.

• Excellent writing skills, able to produce clear, accurate copy in multiple styles across a range of channels.

• Self‑starter who can work independently, manage timescales and take initiative.

• Experience using CMS platforms (ideally WordPress) and SEO tools such as SEMrush, Google Analytics and Search Console, plus the ability to use customer and market insights to shape content.

Salary, Perks & Benefits:

• £28,000 - 32,000.00 dependent on experience

• Matched pension scheme

• Health Cash Plan

• Westfield Rewards

• Surgery Choices Private Health Insurance

• Free use of onsite gym

• 25 days annual leave plus 1 in lieu of Christmas period.

• Cycle to work scheme

Next steps and support:

If you think you fit the bill, we would love to hear from you!

Please note, while we welcome global talent, we’re currently unable to sponsor work visas.

We are a proud member of inclusive employers and a Disability Confident Committed employer, we value inclusivity and want to make sure our application process is open and accessible to all candidates. Please let us know if you require reasonable adjustments to ensure the recruitment process is as comfortable as possible.