Content Marketing Specialist
About the Role
Malta Dynamics is seeking a Content Marketing Specialist to own the execution and consistency of Malta Dynamics’ brand voice across all channels. This role is responsible for producing, publishing, and optimizing high-quality content that drives inbound leads, supports sales, and reinforces Malta Dynamics as a leader in workplace safety.
This is a hands-on, execution-focused role requiring both creative output and disciplined follow-through. The ideal candidate is highly organized, detail-oriented, and capable of maintaining consistent content production without constant oversight.
What You’ll Do
Content Creation & Execution
- Own the planning, creation, and scheduling of content across all digital channels including website, blog, email, and social media.
- Write and publish product descriptions, landing pages, blogs, and campaign content aligned with Malta Dynamics’ brand voice.
- Execute a consistent weekly content calendar with no missed deadlines.
- Collaborate with internal subject matter experts to translate technical knowledge into clear, compelling marketing content.
Brand Voice & Messaging
- Maintain and enforce Malta Dynamics’ brand voice across all content.
- Ensure all messaging aligns with company positioning, product strategy, and target audience needs.
- Continuously refine messaging based on performance and leadership feedback.
Social Media Management
- Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Monitor engagement and optimize content based on performance.
- Ensure consistent cadence and professional brand representation.
Email Marketing & Campaign Execution
- Execute email campaigns and flows using platforms such as Klaviyo, HubSpot, or similar.
- Develop content that nurtures leads and engages existing customers.
- Support segmentation and targeting strategies based on audience behavior.
SEO & Website Content
- Optimize content for search engines to improve visibility and rankings.
- Support ongoing website updates and content improvements.
- Collaborate with external partners (e.g., SEO agency) to execute strategy.
Analytics & Performance Tracking
- Track and report on key performance metrics including traffic, engagement, and lead generation.
- Use data to refine content strategy and improve results over time.
- Provide clear, actionable insights on what is working and what is not.
Cross-Functional Collaboration
- Work closely with sales, product development, and leadership to align marketing efforts with business goals.
- Support sales initiatives by creating content that addresses real customer needs and objections.
- Coordinate with external marketing partners to ensure alignment and execution.
What Success Looks Like
- Consistent weekly output with strong adherence to deadlines.
- High attention to detail and commitment to quality.
- Ability to follow structured processes and content calendars.
- Strong sense of ownership and accountability.
- Bias toward execution over ideation.
- Comfort working within established brand and strategic frameworks.
What We’re Looking For:
- 2–5 years of experience in content marketing, digital marketing, or related field.
- Strong copywriting skills with the ability to write clearly, professionally, and persuasively.
- Experience managing social media platforms and scheduling tools.
- Familiarity with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)
- Working knowledge of SEO principles and website content optimization.
- Experience using analytics tools such as Google Analytics or similar.
- Basic proficiency in graphic design and/or video editing tools (Canva, Adobe Suite, etc.)
- Strong organizational and project management skills.
- Ability to manage multiple projects simultaneously without oversight.
- Experience using AI tools (e.g., ChatGPT) to enhance productivity and content creation.
Preferred Experience
- Experience in B2B, construction, industrial, or manufacturing environments.
- Familiarity with Shopify or similar ecommerce platforms.
- Experience collaborating with external marketing agencies.
- Portfolio of written content, campaigns, or digital work.
Execution Expectations
This role is accountable for maintaining a consistent and reliable content engine. Success is measured by:
- Consistent execution of weekly content deliverables.
- Growth in inbound traffic, engagement, and lead generation.
- Quality and clarity of written content.
- Alignment with brand voice and messaging standards.
Work Environment
- Hybrid role based in Malta, OH
- In-office collaboration required, with flexibility for remote work after training
Pay: $50,821.50 - $61,204.39 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Malta, OH 43758