Tired of juggling 10 different agency clients? Ready to move in-house and take absolute ownership of one massive, meaningful brand?

Job Title: Content & Social Media Marketing Manager (Omni-Channel Strategy)
Location: Hybrid (Work from home, with 2 mandatory days per week at Head Office, Lowestoft)
Salary: £40,000.00 p.a. + 10% Performance-Related Bonus
Contract: Full-Time, Permanent

About the company

At Kingsley Healthcare, we are more than just a care home group - we are a proud, family-run business driven by a passion to make a meaningful difference in people’s lives every single day. Our dedicated teams transform care into a calling, delivering excellence with compassion, integrity, and respect.

As the UK’s only large care home provider to achieve B Corp certification, we continue to lead the sector in responsible, values-driven care. In 2024 and again in 2025, we were honoured to be named Health Investor’s Residential Elderly Large Care Provider of the Year, a testament to our commitment to quality and innovation.

For eight consecutive years, we’ve been recognised among the Top 20 Large UK Care Home Groups by carehome.co.uk, reflecting consistently high standards and resident satisfaction. We are also proud to be a Real Living Wage employer, ensuring that the dedication of our team members is valued and fairly rewarded.

Our commitment to people-first values has earned us outstanding workplace recognition, including a 4.7 rating on Glassdoor, a 4.5 rating on Indeed, and the No.1 ranking in the UK for wellbeing at work (Indeed’s Better Work Awards 2023).

If you're passionate about delivering exceptional care and want to be part of a forward-thinking organisation that puts both its residents and people at the heart of everything it does, we’d love to hear from you.

About the role

We are looking for a high-performing, highly driven, and self-managed Content & Social Media Marketing Manager to take our digital presence to the next level.

If you view social media as a place to post nice pictures and count "followers," this role is not for you. We don't care about vanity metrics. We care about ROI.

This is the ultimate opportunity for a proactive digital leader—particularly one currently thriving (but perhaps burning out) in an agency environment—to transition in-house. You will deeply understand our commercial vision, mission, and objectives and build a highly calibrated digital engine capable of driving multi-million-pound occupancy revenue across 40+ business units.

Reports to: Head of Marketing

Key duties and responsibilities

The Challenge:

Reporting directly to the Head of Marketing, you will be the ultimate architect of our social media strategy across two rapidly growing divisions: Kingsley Healthcare (Residential Care) and Kingsley Homecare (Domiciliary Care).

Total Ownership: You won't be micro-managed. You are a self-starter who will proactively audit our current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
Omni-Channel Integration: You won't work in a silo. You will partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
Commercial Focus: You will relentlessly optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
Data-Obsessed Reporting: You will utilise your deep understanding of performance matrices and enterprise tools (e.g., Sprout Social, Hootsuite, Salesforce Marketing Cloud) to build granular reports—proving your ROI per home, per branch, and corporately to the Board.

Skills and attributes

Who You Are:

A Self-Managed Leader: You are highly proactive. You don't wait for a brief; you understand the company’s vision, identify the opportunity, and execute it.
Commercially Driven: You are laser-focused on lead generation and conversions. You speak the language of CPA, CTR, and attribution.
The In-House Transitioner: You have the rigorous multi-account discipline of an agency professional, but you are ready to dedicate your talents to a single, rapidly growing purpose-driven business.
An Empathetic Communicator: You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity.

What will you gain?

The Kingsley Package:

£40,000.00 Base Salary
10% Performance-Related Pay (PRP) Bonus tied directly to your commercial results.
Hybrid Working: 3 days working remotely; 2 days a week collaborating in our vibrant Lowestoft Head Office.
We are a proud Real Living Wage employer, hold a sector-leading 4.7/5 rating on Glassdoor, and were officially ranked Number 1 in the UK for work wellbeing in Indeed's Better Work Awards.

Supplementary information

***How to Apply (Strict Requirement)***:

We are hiring a commercial strategist. To apply, you must submit your CV alongside a Cover Letter or Portfolio Link that explicitly details a recent social media strategy or campaign you designed, the tools you used to track it, and the exact commercial ROI/leads it generated.

(Applications without evidence of commercial ROI will not be considered).

Kingsley Healthcare HQ, Lowestoft, Suffolk
Pay:: £40,000 per year
Type: Permanent
Shift: Days
Hybrid role - A blend of remote and in-office
PRP starting at 10% of base

Benefits

Comprehensive induction and training programme.
Opportunities for career development and progression.
Employee Assistance Programme
Blue Light Card Scheme. We’ll reimburse the enrolment fee of this fantastic scheme that offers discounts on holidays, days out and over 15,000 national brands.
Loyalty Bonus: Accrue up to 5 additional holiday days depending on length of service.
We’ll pay for your full DBS disclosure
Hybrid role - A blend of remote and in-office.
PRP starting at 10% of base
Private Healthcare
Employee Wellness Health Assured Benefit Program
Employee Benefits & Discount Scheme

Your right to work in the UK

In accordance with the Asylum and immigration Act 2006 you will need to demonstrate your eligibility for employment in the United Kingdom.

Content & Social Media Marketing Manager