Content Strategist (Healthcare)

Designation: Content Specialist

Experience: 1-3 years

Job Type: Full-time

Salary: Best in industry

Location: Gurgaon, India (work from office only)

Domain: Healthcare

Job Summary

• Create high-quality, accurate, engaging, content that supports business goals, drives organic traffic, and improves user engagement.
• Develop and optimize content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency.
• Conduct research to ensure content is factually correct, relevant, and aligned with audience needs and search intent.
• Maintain editorial standards, ensuring all content meets quality, compliance, and brand guidelines before publication.
• Analyze content performance and implement data-driven improvements to increase visibility, engagement, and business impact.
• Manage content workflows and deadlines effectively to ensure timely delivery of projects and initiatives.

Key Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns to drive engagement and conversions.
• Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.
• Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.
• Develop content in accordance with Google's quality frameworks, including E-E-A-T and YMYL guidelines where applicable.
• Analyze content performance metrics and implement improvements based on user behavior, search trends, and business goals.
• Stay updated on industry trends, audience preferences, and competitor activities to identify new content opportunities and maintain content quality.

Required Skills & Qualifications

• Graduate with 1–3 years of experience in content writing, preferably in the healthcare domain.
• Strong SEO writing skills and SEO knowledge.
• Excellent written and verbal English communication skills with a strong command of grammar and language.
• Proven ability to research, write, edit, and optimize high-quality content for digital channels.
• Strong attention to detail and ability to maintain high content quality standards.

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• How many years of experience do you have in Content Writing?
• Are you comfortable with an on site work setting?
• Are you comfortable with commuting or relocating to the job's location?
• Your last drawn CTC (in lakhs per annum)
• Your availability to join (in days)

Work Location: In person