Content Strategist - Surulere

Content Strategist, Producer & Community Lead

A leading Nigerian real estate and construction media brand — Lagos, Nigeria

Full-time, On-site (Hybrid possible after probation) · Compensation: discussed at offer stage

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This is a high-performance content and media role at one of Nigeria's largest creator brands in real estate and construction. You will be working in a fast-paced, high-impact environment where your work will be seen by hundreds of thousands of people every week. We expect commitment, professionalism, and a problem-solving mindset.

Role Overview

We are looking for a Content Strategist who can do three jobs at once: define what we say, ship what we shoot, and shape the conversation that follows. You will own the content pipeline across five platforms, the community direction that sits on top of it, and the brand-voice work that keeps every piece sounding like us.

You are not just a content manager. You are the person who decides what a multi-platform audience close to a million — across Instagram, Facebook, TikTok and YouTube — sees this week, how they are spoken to in the comments, and which threads become next week's content. The funnel, the email sequences, and the brand-deal pipeline are owned in-house by the marketing function — your job is to feed it the audience and the attention it needs to work.

Key Responsibilities

Content Strategy & Production

• Develop and maintain a content calendar for YouTube, Instagram, TikTok, Facebook and X, with a 24-hour-in-advance lock and consistent cadence across all five.

• Research and identify content trends, collaboration opportunities, and emerging topics in construction, architecture, and real estate.

• Handle pre-production planning, including scripting input, logistics, and scheduling.

• Oversee Videographers and Editors to ensure the final product aligns with the brand's vision and our content-value framework (value-first, ask-rare).

• Manage file organisation and project tracking to prevent workflow bottlenecks.

Community Direction

• Own the comment-strategy across YouTube, IG, TikTok, Facebook and X — which comments get replies, which get bucketed for the Community VA, which feed the next piece of content.

• Segment the audience into the right tracks (first-time builder, land buyer, investor, developer, professional) and decide which tracks the calendar is feeding in any given week.

• Turn recurring comment-thread questions into content briefs. If we are answering the same question in fifty comments, the next reel should answer it once.

• Maintain the bucketing SOP that the Community VA layer follows. You set the rules; they execute.

• DMs are owned by the Operations Associate, not this role. Public comments are yours.

Brand Voice & Editorial Direction

• Hold the Founder's voice well enough to ship brand content without his review, after a structured 60–90 day voice transfer period. During the transfer, the Founder reviews and logs reasons-for-changes; at the end of the period, you take solo runs on lower-stakes brand content first.

• Set the editorial direction week-by-week: which themes we push, which we cool down, which we retire. Bring proposed pivots as decision packages, not status reports (issue + impact + two options + recommended pick).

• Audit the content bank quarterly against our internal framework set and content-value ratio (target: 65–70% value-first content). Surface the gaps. Plan the fills.

• Maintain the brand-voice transfer log — every piece you ship where the Founder flagged something, the reason, and how you adjusted. This is how voice transfer becomes verifiable instead of vibes.

Conversion Awareness (Not Ownership)

• Read the weekly conversion report from the marketing function (lead-magnet downloads, email sign-ups, payment-attributed sales by content piece). Use it to inform the next calendar.

• The funnel itself — email sequences, DM automation flows, lead-magnet pipeline, attribution dashboard — is built and maintained in-house by the marketing function. You do not own it. You feed it.

• Every social CTA still routes through the platform-specific automation. You write for the platform-by-platform CTA differences ("Comment KEYWORD" on IG, "DM me KEYWORD" on TikTok, "Link in bio" on Facebook).

• Maintain the in-house selling rule: all selling happens via email, never in public posts. Public content is value-only.

What We Provide

• Access to a fully equipped studio with high-end cameras, editing tools, and professional software.

• Compensation discussed at offer stage — anchored to the value you bring, not a public band.

• Performance bonus tied to content and community outcomes (structure defined at offer stage).

• HMO available after successful probation.

• Annual leave per Nigerian labour law.

• Direct line to the Founder. Daily review window. No layers between you and the brand.

• Opportunities to work with a leading Nigerian creator brand in real estate and construction.

Requirements

• Experience in content strategy, digital marketing, or video production management.

• Strong writing and editorial judgement — you can hold a founder's voice on the page after listening to enough of it.

• Audience segmentation chops — you can break a follower base into tracks and write to each track without sounding generic.

• Community fluency — you have run comment strategy or a moderation layer before, and can describe the bucketing logic you used.

• Proficiency in social media platforms (SEO for YouTube, IG/TikTok growth, X thread strategy).

• Experience working with videographers and editors to bring creative ideas to life.

• Highly organised — must manage schedules, files, and project tracking efficiently.

• Background in real estate, construction, or related industries is a plus, but not required if you can demonstrate range.

What This Role Is NOT

• Not a content-distribution VA role. We have separate VAs for distribution and DM comment review.

• Not the funnel owner. Email sequences, DM automation flows, lead-magnet pipeline and attribution dashboards are owned in-house by the marketing function.

• Not the brand-deal closer. Brand partnerships are handled by the marketing function and the Operations Associate.

• Not a junior coordinator role — you are expected to make calls, not wait for them.

• Not a hands-off strategist role — you ship the work, not just diagram it.

Who Should Apply

You are currently working somewhere — that proves you can ship. But you have hit the ceiling at your current role. You have more in you than your current job uses. You are looking for a bigger role to grow into, not a fancier title on your CV.

We would rather hire someone with 80% of the skills today and 200% of the ambition than someone who is already cooked, comes with a senior price tag, and assumes systems we have not built yet. We grow the role with you. After 30 days of shipping in this seat, the conversation about scope looks different.

If you are running a 50-person content team at a multinational, this is probably not your next move. If you are running a 2-person content team somewhere and you know you could run the 50-person version with the right setup — this is for you.

Selection Process

• 1. — Apply — send your CV and the 1-paragraph note described at the bottom of this document.

• 2. — 30-minute screen call — a short conversation about fit. No homework attached.

• 3. — 48-hour take-home (only if you pass Stage 2): pick a recent reel from any Nigerian creator brand you respect in real estate, construction, or finance. Repackage it into a 7-slide IG carousel AND write a 1-page comments-triage SOP for the same reel — which comments get a reply, which get bucketed for the Community VA, which feed the next piece of content. Submit both with a 200-word note on the angle, the bucketing logic, and why you chose that brand.

• 4. — Final interview with the Founder, plus a 30-minute reference call with one of your prior managers if you make the shortlist.

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To apply: email cogentcareers2025@gmail.com with subject "CS Application — [Your Full Name]". Include a CV (max 2 pages) and a 1-paragraph note on a content or community problem you solved that you are proud of.

Work Location: In person