• Develop content strategies aligned to Spend Optimization Services business goals, go-to-market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives

• Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages

• Collaborate on non-written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels

• Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy

• Develop innovative approaches to building awareness and demand in a data-driven, cost-optimization-focused landscape, including buyer-led topic clusters and modular, reusable content strategies

• Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines

• Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability

• Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way

• Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry-leading thought leadership

• Integrate cross-solution messaging and align content to broader company narratives where appropriate

• Continuously improve existing content through refreshes, repackaging, and optimization

• Apply SEO and AEO (Answer Engine Optimization) best practices to improve content discoverability, search rankings, and performance across web and campaign assets

What success looks like:

• Content is clear, credible, and grounded in real buyer needs

• Content drives measurable business impact, including engagement, conversion, lead quality, and sales enablement

• Content planning aligns to buyer journeys and structured topic clusters

• Content reflects industry insights and performs across traditional search and AI-driven discovery platforms

• Stakeholders trust your strategic recommendations and content expertise

• SHI is increasingly recognized as an industry authority in Spend Optimization Services
  

Behaviors and Competencies

• Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.

• Detail-Oriented: Can identify errors or inconsistencies in work and make necessary corrections.

• Research: Can identify the need for, and initiate, independent research to gather necessary information without explicit instructions.

• Multi-Tasking: Can identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.

• Conceptual Thinking: Can develop and apply moderate conceptual frameworks to solve moderate problems.

• Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.

• Intellectual Curiosity: Can actively seek out new learning opportunities and apply learned concepts to different situations.

• Self-Development: Can set personal development goals and take steps to achieve them.

• Documentation: Can independently create and update documentation, ensuring accuracy and consistency, and can identify gaps or areas needing clarification.
  

Skill Level Requirements

• The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently. - Intermediate

• Proficiency in utilizing creative design applications such as Adobe Illustrator to create visually compelling graphics and designs. - Intermediate

• Experience in using HTML and CSS for web design and development tasks. - Intermediate

• The ability to apply SEO principles and best practices to enhance the visibility and performance of web designs. - Intermediate

• Ability to create clear and effective technical documentation. - Intermediate

Other Requirements

• Bachelor’s Degree in Communications or a related field, or equivalent work experience

• 7+ years of experience in content marketing, editorial, or B2B/technical writing

• Proven experience writing across multiple formats, including digital, long-form, and executive-level content

• Demonstrated ability to communicate complex ideas effectively

• Experience working with cross-functional teams including marketing, creative, and subject matter experts

• Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush

• Ability to travel to SHI, partner, and customer events as needed

Preferred

• Experience in spend optimization, IT financial management, licensing, procurement, or cost optimization services

• Familiarity with product marketing concepts such as positioning, personas, and value propositions

• Experience creating sales enablement or go-to-market aligned content