Content Writer

Content Writer

About the role
We are building a research-driven publication focused on consumer finance such as digital payments, payment restrictions, hidden fees, dispute mechanics, and the evolution of how people pay. Our content competes head-on with some established fintech publications. We win not by writing more, but by writing better, more original, and more deeply researched content than anyone else in our niches.

We are looking for a writer who is genuinely fascinated by how digital payments work. Someone who follows fintech news, is interested in deep diving into payments, someone who is ready to research and detail the experience, who is willing to experiment to understand why this works and the other doesn't, and gets excited about translating these topics into clear, persuasive articles that consumers can read and act on.

What you'll do

• Research and write 3–6 deeply original articles per week on specific payment options, mechanics, payment evolution, hidden fees, dispute and refund tactics, retention offers, neobanks, digital wallets, and adjacent consumer finance topics
• Conduct primary research: test products, document customer service interactions, gather verified reader data points, dig into actual fine print and policies
• Own end-to-end content production from ideation through publishing: from brief to outline to draft to self-edit to SEO optimization to publishing and promotion
• Build out structured database content where each entry is a permanent indexed page
• Capture supporting media: screenshots, annotated images, screen recordings of product flows, before/after comparisons
• Apply SEO best practices to every piece: keyword research, search intent matching, header hierarchy, internal linking, meta optimization
• Track content performance through Google Analytics and Search Console, and iterate based on what's actually ranking and converting
• Maintain the editorial calendar, hit weekly publishing targets, and communicate proactively when something will slip
• Stay current on financial innovation by reading industry newsletters, monitoring regulators, and tracking competitor publications

Hard requirements (non-negotiable)

• Minimum 2 years of professional writing experience, with at least 18 months focused on fintech, payments, banking, personal finance, or directly adjacent verticals
• A live portfolio with at least 5 published pieces in fintech or personal finance, with links accessible without paywalls. Applications without portfolio links will not be reviewed.
• Demonstrable working knowledge of the payment landscape
• Strong understanding of consumer finance pain points: hidden fees, chargeback and dispute mechanics, retention offers, fee waivers, vouchers, coupons, promotions, cashback, points, card rewards basics
• Native-level written English — US and British spellings, idioms, dollar formats, and cultural references must come naturally
• Self-directed work ethic: can take a topic brief and execute independently, set your own deadlines within the editorial calendar, and communicate blockers asynchronously
• Comfortable receiving and acting on critical editorial feedback

Skills you must already have

SEO and content strategy

• On-page SEO: keyword research, search intent classification (informational, navigational, transactional, commercial investigation), meta titles and descriptions, header hierarchy (H1–H4), internal linking strategy, image alt text, URL slug optimization
• Off-page SEO fundamentals: backlinks, guest posting, citation building, digital PR basics
• Technical SEO awareness: schema markup, Core Web Vitals, mobile optimization, crawlability, sitemap submissions
• SERP feature understanding: featured snippets, People Also Ask, knowledge panels, image packs, sitelinks
• Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and how to demonstrate it in your writing
• Topic clusters and pillar content architecture
• Keyword cannibalization avoidance
• Content gap analysis and competitor analysis methodology
• Headline optimization and CTR psychology
• Long-tail keyword targeting and the math behind it

Writing craft

• Clear, logical, scannable article structure with strong opening hooks and through-lines
• Effective use of subheadings, bullet points, tables, blockquotes, and callouts — not as decoration but to aid comprehension
• Voice consistency across pieces
• Storytelling that humanizes data, policy, and technical topics
• Ability to translate fintech jargon into accessible prose without dumbing it down

Production tools

• Word processors: Google Docs, Microsoft Word, Notion, Obsidian — including styles, headings, tables, comments, suggesting mode, version history
• Image creation and editing: Canva (essential), plus basic Figma or Photoshop for adjustments
• Screen capture and recording: Snagit, Loom, OBS, or built-in OS tools
• Image annotation: arrows, callouts, redactions, blur for sensitive info
• Basic image optimization (compression, web sizing, WebP conversion)

SEO and analytics tools (familiarity required, working proficiency in at least two):

• Keyword research: Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner
• Content optimization: Surfer SEO, Clearscope, or Frase
• Analytics: Google Analytics 4, Google Search Console
• AI research tools (research only — not writing): Perplexity, ChatGPT, Claude, Gemini

Work management

• Working proficiency in at least one: Notion, ClickUp, Asana, Trello, Linear, Monday
• Comfortable with async communication via Slack, email, Discord and Loom video updates
• Can self-schedule across different time zones

Strongly preferred (nice-to-have)

• Direct experience writing for Nigeria-based publications or Nigerian fintech companies
• Previous role at a Nigerian fintech with documented content output
• Newsletter writing experience (Beehiiv, Substack, Medium, ConvertKit)
• Basic HTML or Markdown for direct publishing
• Familiarity with WordPress, Webflow, Ghost, or Sanity
• Strong personal social presence on X/Twitter or LinkedIn in the fintech space

What we will not accept

• AI-generated writing. We use AI for research only. The actual prose must be yours. We test for AI authorship in the assessment phase and through ongoing reviews.
• Surface-level content. Every piece must include primary research, original analysis, first-hand observation, or proprietary data points. No rewrites of competitor content.
• Generic "best of" listicles copied from elsewhere on the web.
• Applications without portfolio links. No portfolio = no review. Do not apply expecting an exception.

Job Type: Full-time

Pay: From ₦200,000.00 per month

Work Location: Remote