Content Writer

Content Writer

Location: [On-site] Thiruvananthapuram
Experience: 2–4 years
Employment Type: Full-time

Role Overview

We are looking for a creative Content Writer who can craft compelling, clear, and impactful content across digital, social media, and marketing channels. The ideal candidate should have a strong creative mindset and a solid understanding of SEO fundamentals, and be able to collaborate closely with design, video, performance marketing, and SEO teams to build strong brand communication and drive results.

Key Responsibilities

• Write social media copies for posts, reels, stories, and campaigns
• Create content for digital ads including headlines, primary text, descriptions, and CTAs
• Support designers and video editors with content ideas, scripts, and on-screen text
• Write content for posters, brochures, flyers, and other marketing materials (digital & print)
• Adapt writing style based on brand tone, target audience, and platform
• Collaborate with performance marketers to develop conversion-focused ad copies
• Work with SEO teams to create search-optimized content aligned with keywords and intent
• Brainstorm and contribute creative ideas for campaigns, launches, and brand storytelling
• Ensure consistency, clarity, and accuracy across all content outputs
• Stay updated with content trends, social media formats, and audience behavior

Core Requirements

• 2–4 years of experience in content writing or copywriting
• Strong command of English and Malayalam language, grammar, and storytelling
• Proven experience writing creative and engaging social media content
• Solid understanding of SEO fundamentals and keyword-based writing
• Ability to write clear, concise, and impactful content
• Experience working with design and video teams
• Ability to follow content briefs and brand guidelines
• Strong collaboration and communication skills

Good to Have / Bonus Skills

• Experience writing ad copies for Meta and Google Ads
• Exposure to content planning and calendars
• Experience with offline marketing content (brochures, print ads, hoardings)
• Familiarity with analytics or content performance tracking

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field (preferred)

What We’re Looking For

• Highly creative thinker with a strong content-first approach
• Ability to balance creativity with performance and clarity
• Detail-oriented and open to feedback
• Comfortable working in a fast-paced creative environment
• Passion for storytelling, branding, and continuous learning

Portfolio Requirement

• Candidates must share a content portfolio including:
• Social media copies
• Ad copies or campaign content
• Brand or marketing communication samples
• Creative scripts
• Portfolio can be shared as Google Docs, PDFs, live links, or published work

Pay: ₹15,238.09 - ₹40,688.12 per month

Work Location: In person