Coordinator, Digital Marketing and Engagement

UNITED WAY BC IS PROUD TO BE RECOGNIZED AS ONE OF CANADA'S TOP 100 EMPLOYERS FOR 2024, 2025, & 2026!

ABOUT US – WHY WE’RE HERE:

Across British Columbia, communities are facing urgent and complex social challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province — including Indigenous communities whose territories we live and work on. From Vancouver Island to the Lower Mainland, and across the Thompson Nicola Cariboo, Southern Interior, Trail and District, and East Kootenay regions, we walk alongside communities to create meaningful and equitable change.

Our mission is to strengthen vital connections that support people in need in our communities.

Our vision is to create a healthy, caring and inclusive community.

How do we deliver on our mission and vision – by delivering resources and support for those who need it most, and by living our values of being collaborative, compassionate, strategic, responsive, accountable, and inspiring.

For a more in-depth to look into our work and programs, please visit: www.uwbc.ca

ABOUT YOU:

You are a digitally savvy marketing professional with current experience executing paid digital campaigns, managing websites, and supporting lead generation initiatives. You have a strong understanding of digital marketing platforms, website optimization, analytics, and campaign performance tracking. You are comfortable working within fast-paced digital environments and using data to support continuous improvement.

You bring at least three (3) years of recent, hands-on experience in digital marketing or a related field. You have thorough experience working with digital advertising platforms, WordPress, analytics tools, and marketing technologies, with a strong focus on execution, testing, and optimization.

ABOUT THIS ROLE:

Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Digital Marketing and Engagement executes and optimizes digital marketing activities that support United Way BC’s fundraising and engagement objectives.

The role executes campaigns across paid media, website, and email channels, supports lead generation and donor acquisition initiatives, and applies data-informed testing and optimization to improve campaign performance.

Working within established strategies and priorities, the position collaborates with internal teams to ensure digital initiatives are delivered accurately, efficiently, and effectively. This role is suited to someone who is technically strong, curious, adaptable, and motivated by continuous improvement in digital performance and user experience.

DUTIES & RESPONSIBILITIES:

Digital Advertising and Paid Media

• Plan, build, and optimize paid digital campaigns across Google Ads (Search, Grants, PMAX), Meta, LinkedIn, and emerging platforms
• Manage campaign budgets, bidding strategies, audience targeting, and creative rotation to support return on ad spend
• Monitor platform performance and make adjustments to improve conversion rates, cost per acquisition, and overall campaign efficiency
• Conduct A/B and multivariate testing of ad creative, copy, audiences, and campaign pages
• Research and pilot new digital advertising channels, formats, and tactics to support donor acquisition
• Stay current with platform changes, new ad formats, and best practices, and share recommendations with the team

Lead Generation and Donor Acquisition

• Execute lead generation campaigns to grow UWBC's prospective donor pipeline, including support strategy, lead magnets, and acquisition journeys
• Set up and maintain lead capture infrastructure (forms, tracking, CRM integration) to ensure accurate data flow to Salesforce
• Test and iterate lead generation approaches across channels to improve performance
• Coordinate with Marketing Operations to ensure leads flow correctly into SFMC journeys and are segmented accurately in Salesforce
• Support exploration of new acquisition channels including retargeting, lookalike audiences, and partnership-based digital campaigns

Website Performance and Search

• Build, maintain, and update campaign pages and donation forms
• Manage website content using WordPress, ensuring accuracy, brand consistency, and campaign alignment
• Implement improvements to support website usability and conversion
• Monitor website performance using Google Analytics 4 and identify opportunities for improvement
• Support SEO strategy and execution, including keyword research, on-page optimization, and performance tracking
• Ensure website integrations with Salesforce, donation platforms, and analytics tools are functioning accurately

Analytics, Reporting and Optimization

• Build and maintain campaign performance dashboards and reports using GA4 and platform analytics
• Track and report on key metrics including cost per acquisition, conversion rates, and campaign performance
• Translate data into insights to support campaign optimization
• Maintain UTM tracking and campaign tagging standards to support accurate attribution
• Contribute to testing and data-informed decision-making across campaigns

Marketing Technology and Efficiency

• Support the use of tools and workflows to improve campaign execution and efficiency
• Coordinate campaign asset delivery to Marketing Operations for SFMC builds, ensuring timelines and specifications are accurate
• Assist with testing campaigns prior to deployment to ensure accuracy and functionality
• Identify opportunities to improve tools and processes and bring forward suggestions
• Support implementation of automated workflows in coordination with Marketing Operations

Integrated Campaign Delivery

• Execute digital components of integrated campaigns across email, paid media, website, and social channels
• Support coordination of campaign materials across digital and print channels, including vendor liaison for production and fulfillment
• Contribute input to campaign planning discussions based on platform insights and performance data
• Work collaboratively with team members to deliver campaigns accurately and on schedule

General

• Assists at special events as required. May participate in community engagement or fundraising activities.
• Liaise with United Way Centraide Canada (UWCC).
• Performs other duties as required.

QUALIFICATIONS & REQUIREMENTS:

Education

• Post-secondary bachelor’s degree in digital marketing, marketing communications, or a related field, or an equivalent combination of education and experience

Experience

• Minimum three (3) years of recent, hands-on experience in digital marketing, with demonstrated expertise in paid digital advertising and performance marketing
• Proven ability to manage Google Ads campaigns, including Search, Google Ad Grants, and PMAX; Google Ads certification is an asset
• Hands-on experience with data tracking tools, including Google Tag Manager and Meta Pixel
• Experience managing Meta Ads Manager campaigns for acquisition and retargeting, supporting defined performance objectives
• Working knowledge of SEO and AEO practices, including keyword research and organic performance tracking
• Practical experience managing websites using WordPress, including building and updating campaign pages and donation forms
• Experience using Google Analytics 4, including event tracking, conversion setup, and reporting
• Experience working within Salesforce Marketing Cloud, including building and deploying email campaigns, journey setup, and audience management
• Familiarity with Salesforce CRM, including data coordination, reporting, and audience segmentation
• Experience using Canva or similar tools to support digital ad creative and testing
• Experience in a nonprofit, fundraising, or direct response environment is an asset. A combination of education and experience will be considered.

Skills

• Strong technical proficiency across paid digital platforms (Google, Meta, LinkedIn), with the ability to work effectively within platform tools
• Strong analytical skills, with the ability to review performance data and identify opportunities for improvement
• Demonstrated curiosity and initiative, including contributing ideas and supporting testing and optimization activities
• Ability to explore and apply new tools and efficiencies to support campaign performance
• Strong attention to detail and quality assurance discipline
• Ability to manage multiple campaigns and deadlines while maintaining accuracy
• Strong written communication skills, including the ability to write and edit digital ad copy and campaign content
• Collaborative team player who communicates clearly and works effectively with others

WORKING CONDITIONS:

• Some hours outside of standard business hours may be required to support campaign launches or time-sensitive digital activity
• Hybrid work environment with occasional travel to UWBC offices

CHARACTERISTICS:

For success at UWBC and in this role, certain demonstrable characteristics will be required:

• A commitment to building healthy, caring, and inclusive communities, internally and externally.
• Embodying the organization’s core values to be collaborative, compassionate, strategic, responsive, accountable, and inspiring.
• Ability to navigate ambiguity and comfortably operate in it.
• Drive to succeed as an individual and as a team member.
• Genuine curiosity and drive to test, learn, and improve: this person does not wait to be told what to try next
• Ability to navigate ambiguity and operate effectively in a fast-paced, evolving environment
• Proactive, energetic approach to their work: someone who brings ideas and takes initiative without being asked
• Comfortable with data and evidence as the basis for decisions, not assumption

At UWBC, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, programs, donors, and the communities we live and work in. At UWBC, we encourage all applicants regardless of age, sex, gender identity, colour, religion, sexual orientation, or any other basis to apply.

Don’t meet every single requirement? Studies have shown that women, people of colour and indigenous people are less likely to apply to roles unless they meet every qualification. At UWBC, we are dedicated to Justice, Equity, Diversity, and Inclusion, so if you are excited about this role, but your experience and qualifications are not perfectly aligned, we still encourage you to apply. You may be just the right candidate for this, or other roles.

This is a bargaining unit role with CUPE Local 1760. This position is at pay grade 36 which is $78,023.40 annually.

Candidates must live within 80 KMs (commuting distance) from our office as this position is currently a hybrid role and office attendance is required.

Interested candidates are invited to apply by submitting a cover letter and resume to job competition C-2026-13.

We kindly ask for no phone calls, please. Due to the high number of applications UWBC receives, only candidates selected for an interview will be contacted. We thank all applicants for their interest in UWBC.