Description

The Coordinator of Field Marketing plays a key role in building awareness, excitement, and fan engagement for the NWSL’s 18th team. As a front-line representative of the brand, this position is responsible for executing grassroots marketing initiatives, connecting with the community, and capturing leads to grow the club’s fan database ahead of and during the inaugural season.

This role is ideal for someone who thrives in high-energy environments, enjoys engaging directly with fans, and is motivated by measurable impact—turning everyday interactions into future ticket buyers and loyal supporters. This position sits on the marketing team and directly reports the Director of Fan Engagement

Essential Duties & Responsibilities

Execute field marketing events including street team activations, community appearances, youth soccer outreach, watch parties, and local festivals
Represent the club in-market with energy, professionalism, and authenticity
Help bring the brand to life by creating fun, memorable, and engaging fan interactions
Actively capture fan data at all activations using tablets, QR codes, and other tools
Clearly communicate calls-to-action that drive sign-ups, ticket interest, and ongoing engagement
Support efforts to grow and maintain a high-quality fan database
Create positive, first-time interactions that introduce new fans to the club and the sport
Distribute promotional materials, explain ticket offerings, and generate excitement around upcoming matches and events
Identify opportunities to deepen engagement and encourage repeat interactions
Lead setup, breakdown, and on-site execution of field marketing events
Maintain and organize marketing assets, giveaways, and activation materials
Coordinate schedules and logistics to ensure smooth execution across multiple events
Support the training and coordination of part-time brand ambassadors
Help ensure consistent messaging and high-quality representation of the club across all touchpoints
Work closely with Marketing, Ticketing, and Community teams to align messaging and goals
Provide on-the-ground feedback and insights from fans and community interactions
Share ideas to improve activations, increase engagement, and drive more leads
Other duties as assigned

Required skills, experience & abilities

Bachelor’s degree in Sports Management, Business Administration, Marketing or related fields
1-3 years experiential marketing, event manager, operations, community outreach or fan engagement experience through full-time or internship opportunities
Experience within the Columbus market a plus, but not required
Strong work ethic, positive attitude with keen eye for attention to detail
Strong interpersonal and communication skills; comfortable engaging with diverse audiences
Highly organized with strong attention to detail
Creative thinker with an ability to stay organized with multiple projects with various deadlines
Demonstrated ability to lead a large group of staff and/or volunteers
Must be a reliable, dependable, and positive team-player
Strong relationship-building skills
Able to work home matches and events
Ability to work flexible hours, including nights, weekends, and events
Valid US Driver’s license

About Columbus NWSL 2028:
In April 2026, the National Women’s Soccer League (NWSL) announced that Columbus will be home to the 18th club in the top global women’s soccer league. The team will play home matches at ScottsMiracle-Gro Field when it officially debuts during the 2028 NWSL season. Columbus NWSL 2028 will train at their own dedicated world-class performance center.

Haslam Sports Group (HSG), in partnership with Nationwide and Dr. Chris and Dr. Pete Edwards, led the effort to bring an elite professional women’s soccer club to Ohio. Motivated by sports’ unique power to unify and uplift local communities, the collective was inspired by the city’s and state’s strong passion for soccer and sports and the opportunities created for women, men, boys and girls, based on their combined experience with Major League Soccer’s Columbus Crew, within the sports industry and throughout the local community.

HSG embraces the positive impact of sports and its unique opportunity to unify communities. Dee and Jimmy Haslam, along with Whitney and JW Johnson, founded Haslam Sports Group in 2020. Through the Haslam and Johnson families’ network of industry experience and relationships, their mission is to create world-class organizations that achieve sustainable success, provide a best-in-class fan experience, and give back to their region. HSG invests in strategic sports and entertainment opportunities, with a current portfolio including ownership of the Cleveland Browns, operating rights to the Columbus Crew and co-ownership of the Milwaukee Bucks, as well as investments in HSG Ventures, HSG Facilities, the WNBA, and other entities.

Coordinator, Field Marketing

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