Creative Marketing and Brand Manager

Summary/Objective

This position oversees the development and delivery of a fully integrated marketing strategy for the business. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Development and implementation of the Brand Strategy
• Develop marketing plan to increase visibility and awareness of products and service
• Move more towards a retail presentation for marketing materials
• Work on new product launches monthly
• Coordinating photography
• Product details (imprint info, product descriptions etc.)
• Approving logos
• Overseeing data management
• Work with graphics team on daily eblasts and social post content
• Work on two catalogs per year
• Create 4 Quarterly trends reports
• Oversee data management on outside sources
• Coordinate attending large tradeshows and product displays

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Competencies:

1. Communication Proficiency.

2. Customer/Client Focus.

3. Leadership.

4. Presentation Skills.

5. Problem Solving/Analysis.

6. Results Driven.

7. Strategic Thinking.

8. Technical Capacity.

Supervisory Responsibility:

This position managers all employees in the marketing department.

Work Environment:

While performing the duties of this job, the employee regularly works in an office setting.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to stand, talk and hear.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.

Travel:

Some travel is expected for this position.

Required Education and Experience:

1. Bachelor’s degree in marketing or related field.

2. Solid knowledge of website analytics tools (i.e. Google Analytics, NetInsight, Omniture, WebTrends)

3. Experience in setting up and optimizing Google Adwords campaigns

Preferred Education and Experience:

1. BS/MS degree in marketing or a related field

2. Proven working experience in digital marketing

3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

5. Solid knowledge of website analytics tools (i.e. Google Analytics, NetInsight, Omniture, WebTrends)

6. Experience in setting up and optimizing Google Adwords campaigns

7. Up-to-date with the latest trends and best practices in online marketing and measurement

Additional Eligibility Qualifications:

None required for this position.

Work Authorization/Security Clearance:

Must be authorized to work in the United States.

AAP/EEO Statement:

Starline USA, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person