CRM Campaign Manager / Content Manager

Job Description – CRM Content Manager

Content Manager - Dynamics 365 Customer Insights
Contract | Remote | UK Public Sector Project

Overview

At Ceox, we are supporting a major Public Sector programme following the deployment of a Microsoft Dynamics 365 environment enabling direct marketing through Dynamics 365 Customer Insights – Journeys.

The platform is now live, with email campaign capabilities currently being tested and refined in a controlled/UAT environment as part of the initial rollout and warm-up phase.

We are looking for an experienced CRM Content Manager (Contractor) to support both campaign execution and the ongoing stabilisation of the email marketing capability, helping the client establish a scalable and effective approach from the outset.

Who We’re Looking For

• Strong background in email marketing campaign management
• Hands-on experience with Dynamics 365 Customer Insights – Journeys (segments, journeys, triggers)
• Solid HTML/CSS email build skills
• Experience delivering campaigns in structured or regulated environments
• Comfortable working in environments where capability is still being proven and refined
• Able to provide practical guidance and support, not just execution
• Strong stakeholder communication skills, particularly within public sector settings

What you will be doing

• Supporting testing and refinement of email campaigns in a UAT/test environment
• Building and iterating segments, journeys and triggered communications
• Designing and developing responsive email templates (HTML/CSS)
• Supporting initial campaign rollout and warm-up activity, including:
  • Helping establish sender reputation and good delivery practices
  • Ensuring campaigns are structured appropriately from the outset
• Managing campaign execution as capability moves toward business-as-usual
• Helping define and embed best practice for campaign delivery, including governance and structure
• Supporting the creation of reusable campaign assets and content libraries
• Working closely with Ceox and client stakeholders across delivery and testing phases
• Providing advice and guidance to the client, where internal CRM/content capability is still developing

Key Characteristics

We are specifically looking for someone who:

• Is comfortable working in a recently deployed, still-maturing environment
• Can support testing, iteration and improvement, not just steady-state delivery
• Is pragmatic and solutions-focused, able to work through early-stage challenges
• Is willing to share knowledge and add value beyond a narrow remit
• Can operate effectively within public sector processes and governance

Desirable

• Experience with Dynamics 365 Customer Voice
• Previous UK Public Sector experience
• Experience supporting early-stage campaign rollout or platform adoption, including email warm-up activities