CRM Marketing Automation Executive
About Legal 500:
Legal 500 was founded by John Pritchard in 1987 as the original clients’ guide to law firms, the first of its kind. It is now a data-driven, AI-optimised research platform which benchmarks, informs and connects providers and users of legal services in over 100 countries worldwide.
Our research and data are trusted and relied upon by corporate clients globally as an essential part of the process, both of instructing law firms with new mandates, and when reviewing existing mandates or panels.
We exist to empower both buyers and sellers in the international legal marketplace to make better decisions and have improved outcomes for their organisations. This is achieved by leveraging a trusted, comprehensive research process with a unique, vast, proprietary and constantly updated set of client-supplied data, unrivalled in the market.
On the supply side of the legal market, every year Legal 500’s team of over 150 researchers, technologists, data analysts, journalists and content specialists collate and review 60,000+ data-submissions from law firms and conduct interviews with thousands of leading law firm partners. On the demand side, Legal 500 analyses confidential data from 300,000+ commercial law firm clients to benchmark law firms and lawyers by practice area; industry; jurisdiction; as well as by proprietary client satisfaction metrics, NPS, and other qualitative and quantitative criteria.
Legal 500 is the only source of this depth of global research and data on law firms, lawyers and their clients.
This is a great opportunity for someone who’s hands-on with CRM platforms and marketing automation tools, loves clean data, and takes pride in getting campaigns out accurately and on time.
WHAT YOU’LL BE DOING
- Building and managing automated marketing campaigns across email and CRM channels
- Using marketing automation to support targeted, timely campaign delivery
- Managing audience lists, segmentation, and data imports
- Supporting and improving automation workflows, templates, and processes
- Reporting on campaign performance and identifying improvements
- Maintaining CRM data quality and ensuring GDPR compliance
WHAT WE’RE LOOKING FOR
- Experience with a CRM platform (e.g. Dynamics, Adestra or similar)
- Solid understanding of marketing automation and how to use it effectively
- Strong data handling and Excel skills
- Highly organised with great attention to detail
- A proactive, collaborative approach
- An understanding of how automated campaigns drive commercial outcomes