CRM Specialist (Salesforce Marketing Cloud)

Hours per Week: 35

Salary Grade 14

The base salary will be $66,350 - $94,700 per annum. Starting salary will be aligned with the successful candidate’s experience, skills, and demonstrated qualifications.

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

The Office of the Registrar (OOR) fosters a culture of student service excellence and is a key contributor to the overall student experience at Western, from the initial point of contact with prospective students through to graduation and beyond. Communications within the OOR plays a central role in supporting this experience by delivering clear, timely, and effective communications that guide students through key academic and administrative milestones.

The CRM Specialist (Salesforce Marketing Cloud) will support and elevate the Office of the Registrar’s use of Salesforce and Salesforce Marketing Cloud to plan, build, execute and optimize personalized, data-driven marketing journeys that support recruitment, conversion, and engagement of prospective and admitted students. The Specialist will create efficiencies and increased return on investment (ROI) through journey configuration, audience segmentation, reporting and insights, email and SMS execution, email design, and the use of personalized and dynamic content within Salesforce Marketing Cloud. The Specialist partners on data integrity with Western partners, including Admissions, Recruitment and the Web Team. The CRM Specialist (Salesforce Marketing Cloud) will be the functional expert in optimization and best practices for Salesforce Marketing Cloud.

Education:

• University degree in Marketing, Business, Computer Science, Information Systems or a related field or College Diploma in a related field combined with 3 years Salesforce Marketing Cloud experience
• Salesforce Marketing Cloud certifications (such as Marketing Cloud Email Specialist, Marketing Cloud Administrator) completed or in progress are preferred

Experience:

• 2 years of hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey building, data connectors, automation, and audience segmentation
• Experience in marketing, technology, and/or consulting
• Development experience using HTML/CSS
• Experience working in a role involving Salesforce and Marketing Software preferred
• Experience with data migration and integration knowledge preferred

Knowledge, Skills & Abilities:

• Excellent communication skills with a demonstrated ability to complete detailed analytics and reports and interact with technical and non-technical users
• Strong verbal and written communication skills to translate information into easily understood terms, summarize information and to write clear and concise procedural documentation
• Ability and willingness to stay abreast of technological developments
• Possesses a reputation for resourcefulness with a strong sense of accountability and initiative
• Ability to handle diverse situations, multiple projects, and rapidly changing priorities
• Ability to provide solutions by using imaginative approaches where constructive thinking and innovation are required
• Ability to discern needs and expectations in order to provide accurate and appropriate guidance and support
• Strong record of teamwork, with an ability to work independently and collaboratively to achieve department goals
• Ability to apply critical thinking to evaluate information and make appropriate decisions or recommendations
• Customer service skills with a desire to achieve results in a professional and timely manner
• Detail-oriented with an ability to function and process information with high levels of accuracy
• Ability to identify opportunities for improvement, while being open to trying new ideas and working methods
• Ability to interact professionally with students, staff, faculty, and other members of the University community
• Knowledge of PeopleSoft Higher Education
• Demonstrated ability to distill business needs into CRM and marketing automation system design across marketing and recruitment systems
• Advanced understanding of marketing automation
• Understanding of database concepts, data management and segmentation best practices
• Demonstrated ability to architect, build and execute complex marketing automations and related reporting & analytics
• Team leadership experience managing resources responsible for marketing automation projects

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.

This position is an existing vacancy. This position is fully in-person, on-site. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.