Demand Generation Manager

Position SummaryAs a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that drive high-quality pipeline and accelerate revenue growth across the ANZ market.You will collaborate closely with cross-functional teams, leverage modern marketing technologies — including AI-powered tools — and implement data-driven campaigns to fuel the sales pipeline across both enterprise and SMB segments. This role requires a deep understanding of B2B SaaS, marketing automation, and a genuine curiosity for applying AI to improve campaign efficiency and drive measurable business outcomes.Key ResponsibilitiesDevelop compelling multi-channel marketing programs across the ANZ region to generate demand, capture engagement, and grow the sales pipeline across both enterprise and SMB segmentsDeliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targetsBuild integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operationsCreate and optimise AI-assisted nurture streams using intent signals, web behaviour, and customer journey data to deliver timely, personalised engagementDevelop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumptionIdentify and execute tradeshows, conferences, and roadshow opportunitiesBroadcast product team innovations to generate demand within the prospect database and wider marketDevelop a deep understanding of the ANZ prospect database, leveraging intent data platforms (e.g. 6sense, Demandbase, Bombora) to identify in-market accounts and re-engagement opportunitiesBuild partnerships, co-marketing, and sponsorship opportunities to capture new leads into the databaseMeasure and report on pipeline contribution (MQLs, SQLs), campaign performance, and AI-driven efficiency gainsLeverage AI content tools (e.g. ChatGPT, Jasper, Copy.ai) to accelerate campaign copy, email sequences, and ad creativeBuild and maintain AI-powered workflow automations (e.g. Clay, n8n, Zapier AI) to streamline lead enrichment, contact scoring, and campaign personalisation at scaleSkills and Experience NeededBachelor’s degree in Marketing, Business, or related field (Master’s degree a plus)3–5 years’ experience in demand generation in B2B SaaS, 5–8 years in MarketingStrong understanding of marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce)Proficiency in analytics tools to measure campaign performance and make data-driven decisionsExcellent project management skills with ability to manage multiple campaigns simultaneouslyAI-curious marketer actively using tools like ChatGPT, Jasper, Copy.ai to enhance content creation and workflow efficiencyStrong written and verbal communication skillsAbility to collaborate effectively with cross-functional teamsResults-oriented with focus on pipeline contribution and measurable efficiency gains through AI adoptionFamiliarity with intent data and ABM platforms (6sense, Demandbase, Bombora)Experience with AI-powered workflow tools (Clay, n8n, Zapier AI)Experience working in or with the ANZ B2B technology market highly regardedCompetenciesAccountabilityAdaptabilityApplied LearningAI Curiosity & InnovationBusiness AcumenDealing with AmbiguityCollaborationCustomer FocusDecision MakingDriving for ResultsInitiating ActionTechnical/Professional Skills and KnowledgeAbout the CompanyBoards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.Diversity Statement – Culture of TogethernessAt OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.Benefits and PerksFully remote work with company-provided equipment (laptop, software, etc.)Employment with a growing, casual, fun, philanthropic-minded companyUS Based EmployeesComprehensive medical/prescription drug plan options, dental and vision plansEmployer contribution to Health Savings Account (HSA)Medical and Dependent Care Flexible Spending AccountsBasic life insurance ($50,000 or 1x salary)Short and long-term disability and AD&D benefits at no cost401K Retirement Savings Plan with automatic enrollment and generous company matchPaid Time Off (PTO)/HolidayCAN Based EmployeesEmployer paid Life and AD&D InsuranceContribution to Health Care Spending AccountDependent Life InsuranceOptional Life InsuranceLTD InsuranceDrug and Paramedical CoverageDental Insurance, Vision Insurance, EAPAUS Based EmployeesSuperannuation rate of 12%Monthly stipend of $400 AUD to purchase private medical insuranceUK Based Employees (via EPG)Pension – Aegon (8% contribution from employer)Private Medical InsuranceLife Assurance, Income Protection, Critical IllnessEmployee Assistance Programme, Serious Illness BenefitHelp@Hand, CashplanInterview Transparency & Technology DisclosureWe use video/audio recordings and artificial intelligence (AI) tools during our interview process to transcribe responses, evaluate skills, and streamline evaluations. Your data is processed securely and handled in line with our Privacy Policy and local data protection laws.