Design & Marketing Executive

About the Role

We are looking for a creative, driven, and commercially minded Design & Marketing Executive to join our growing team. This is a varied and hands-on role that combines graphic design, digital marketing, website management, and brand development across multiple businesses within our group.

The successful candidate will play a key role in driving growth, increasing brand awareness, improving customer engagement, and developing innovative marketing strategies that support all areas of the business.

Key Responsibilities

Digital Marketing & Customer Engagement

• Plan, create, and manage email marketing campaigns and SMS marketing alerts.
• Develop and execute social media marketing strategies across multiple platforms.
• Create engaging content for websites, social media, email campaigns, and promotional activities.
• Grow and maintain customer databases while ensuring compliance with GDPR regulations.
• Develop targeted marketing campaigns for both B2B and B2C audiences.
• Analyse customer engagement and campaign performance, identifying opportunities to improve results and increase customer retention.

Design, Branding & Innovation

• Design marketing materials using Canva and other design tools.
• Create digital and print assets including flyers, brochures, advertisements, signage, and promotional materials.
• Creation of PowerPoint Presentations.
• Ensure brand consistency across all businesses within the group.
• Continually generate fresh and innovative marketing ideas to increase brand awareness, customer engagement, and sales.
• Research industry trends and competitor activity to identify new opportunities and marketing approaches, including weekly reporting.

Website Management & Ecommerce Growth

• Manage and develop websites using Wix.
• Regularly update website content, imagery, promotions, blogs and landing pages.
• Drive ecommerce growth through improved user experience, conversion optimisation, and new online sales initiatives.
• Identify and implement innovative website features, functionality, and customer engagement tools.
• Proactively recommend and deliver new ideas to improve website performance, customer journeys, and online revenue generation.
• Monitor website analytics and provide recommendations for ongoing improvements.

Retail Operations & Customer Experience

• Support the day-to-day management of retail systems, including operation and administration of the Square till and point-of-sale platform.
• Develop shop front displays, POS materials, and in-store promotional concepts.
• Create engaging customer experiences that encourage repeat business and increase sales.
• Assist with promotional events, launches, and seasonal campaigns.

Business Development & Growth

• Work across multiple brands and business divisions, supporting the growth of the entire business portfolio.
• Develop marketing strategies and campaigns targeting both business customers (B2B) and consumers (B2C).
• Identify opportunities to expand customer reach, increase database growth, and improve customer lifetime value.
• Collaborate with management to develop new business opportunities, promotional initiatives, and growth strategies.
• Bring forward creative ideas and practical solutions that contribute to increased sales, customer acquisition, and brand development.

Essential Requirements

• Marketing qualification (Degree, Diploma, CIM qualification, or equivalent) with a minimum of 3 years' proven experience in a marketing role.
• Strong experience with email marketing platforms and campaign management.
• Experience managing social media accounts and creating content.
• Proficiency in Canva and digital design.
• Experience managing and developing websites using Wix.
• Understanding of ecommerce principles and online sales growth.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple projects and brands simultaneously.
• Creative mindset with a proactive approach to problem-solving and business development.

Desirable Skills

• Knowledge of SEO and website optimisation.
• Experience with paid social advertising and Google Ads.
• Experience using CRM and marketing automation systems.
• Understanding of analytics and performance reporting.

What We Offer

• Opportunity to make a significant impact across multiple growing brands.
• Creative freedom to develop and implement new ideas.
• Supportive and collaborative working environment.
• Competitive salary.

If you are passionate about design, marketing, ecommerce, and business growth, we'd love to hear from you.

Pay: £30,000.00 per year

Benefits:

• Casual dress
• Company pension
• Free parking
• On-site parking
• Store discount

Work Location: In person