Destination Campaign Manager

Location: Harrogate, North Yorkshire

Office base: Harrogate or Northallerton

This is an exciting opportunity to join the Destination Marketing Team within North Yorkshire Council’s destination management and marketing organisation, Visit North Yorkshire.

Formed in 2023 following the merging of seven district and borough councils, the tourism service is on an exciting journey, positioning North Yorkshire as a must-visit UK destination, encouraging visitors to stay longer, explore more, and contribute to the visitor economy, driven by the North Yorkshire Destination Management Plan.

The Role

As Destination Campaign Manager (West), you’ll play a central role in a creative, fast-paced and collaborative marketing team, leading the development and delivery of inspiring campaigns that showcase North Yorkshire.

Focusing on the West of the county covering destinations such as Harrogate, Ripon, Knaresborough, Skipton, Richmond, Thirsk, Northallerton and Selby, alongside the Yorkshire Dales National Park and Nidderdale National Landscape, you will:

• Lead high-impact, multi-channel marketing campaigns that drive visits and engagement
• Act as the go-to expert and ambassador for the West area, bringing local knowledge and strong industry relationships
• Work closely with tourism businesses and partners to tell compelling destination stories
• Shape creative content that captures attention and puts North Yorkshire front of mind

About You

We are looking for someone who brings creativity, energy and strategic thinking to everything they do. You’ll be:

• An experienced marketeer with a passion for destination marketing and place storytelling
• Skilled at delivering campaigns that inspire, engage and deliver measurable results
• A confident project manager who thrives in a busy, evolving environment
• A creative thinker with a positive, can-do attitude and a collaborative approach

What can we offer you?

In addition to your salary, we offer a range of great benefits to help you financially and make life a bit easier. These include:

• a local government pension scheme with 15.1% employer contribution
• salary sacrifice schemes
• employee discount benefits including shopping, supermarkets, gym discounts and more!
• travel loans
• Health Assured – confidential help and support for your wellbeing

This is an exciting opportunity to help shape how one of England’s most diverse and beautiful counties is experienced by visitors working with a team that’s passionate about making a real impact.

For an informal discussion, please contact Julia Lumley, Destination Marketing Manager, julia.lumley@northyorks.gov.uk

Key documents

Total rewards | North Yorkshire Council

Key dates

Interview location: Harrogate Convention Centre, King's Rd, Harrogate HG1 5LA or County Hall, Racecourse Lane, Northallerton DL7 8AD

NYC is committed to directly recruiting staff and will not accept applications nor services from agency suppliers in respect of our vacancies.

We are committed to meeting the needs of our diverse community and aim to have a workforce reflecting this diversity. We are also committed to safeguarding and promoting the welfare of children, young people and adults. We expect all staff and volunteers to this commitment.

North Yorkshire Council’s purpose is to deliver services and facilities to the diverse residents and visitors of North Yorkshire. To ensure we deliver inclusive services, we strive to have a diverse workforce where everybody can be themselves by respecting differences and embedding equality of opportunity. We celebrate diversity and recognise each other’s contributions; we therefore welcome applications from individuals of all backgrounds.