Digital and Brand Marketing Manager

Position: Digital & Brand Marketing Manager

Property: Corporate Office

We are looking for a Digital & Brand Marketing Manager to lead brand strategy and digital initiatives across our hotel properties. This role drives brand growth, online visibility, and revenue through data-driven campaigns and strong cross-functional collaboration.

Key Responsibilities

Strategic Planning & Execution:

• Translate the IMS Director’s overall marketing strategy into detailed, actionable digital marketing plans.
• Develop comprehensive roadmaps for campaigns, considering target audiences, channels, budget, and desired outcomes.
• Monitor industry trends and competitive landscape to inform strategic direction and innovative campaign ideas.
• Support and actively participate in HII-initiated travel and trade exhibits.

Campaign Oversight & Management:

• Lead the end-to-end rollout of digital marketing campaigns across various properties and channels, ensuring consistency in messaging, branding, and tone.
• Track campaign performance, oversee adspend and budget, analyze results, optimize initiatives to maximize ROI, and improve ROAS.

Performance Analytics & Reporting:

• Develop and present regular reports on ad spend, ROAS, revenue performance, and campaign effectiveness
• Translate data into actionable insights for decision-making
• Work closely with management to align marketing performance with revenue goals

Creative Collaboration & Content Production:

• Collaborate closely with the Creative Manager to align on campaign concepts, deliverables, and content strategies.
• Manage timelines and milestones for creative development, ensuring content quality and brand standards are maintained.
• Facilitate smooth communication between creative teams and the properties.

External Agency Management:

• Select, coordinate, and oversee external digital marketing agencies.
• Clearly communicate project scope, objectives, and expectations.
• Monitor agency performance, budgets, and deliverables to ensure alignment with campaign goals.

Pre-Opening and Launch Activities:

• Drive hotel pre-opening marketing efforts by defining launch plans, including branding, promotion, and digital presence.
• Develop targeted campaigns to generate buzz and attract initial guests.
• Collaborate with sales, operations, and external partners to ensure a cohesive market entry strategy.

Qualifications

• 5–7 years of digital marketing experience (hospitality preferred)
• 2–3 years in a leadership role
• Strong in performance marketing, SEO/SEM, and analytics (GA4)
• Proven track record in campaign optimization, lead generation, and brand growth
• Familiarity with OTA platforms and hotel systems is an advantage

How to Apply

Submit your CV and portfolio to:
- careers@hii.com.ph

- mkasubuan@hii.com.ph

Pay: Php62,000.00 - Php67,000.00 per month

Benefits:

• Employee discount
• Flexible schedule
• Free parking
• On-site parking
• Paid training

Work Location: In person