Digital Content Creator & Marketing Designer | Sparkle

Digital Content Creator & Marketing Designer
About the Role
We are seeking a highly skilled and detail-oriented Digital Content Creator & Marketing Designer to join our team at Sparkle, based in Waverley Business Park, Cape Town. This is a full-time, in-office role (Monday to Friday, 8am to 5pm) within a fast-paced, creative environment in the professional beauty industry. The ideal candidate is confident across major social media platforms and capable of producing high-impact digital and print content that aligns with brand strategy and campaign objectives. At Sparkle, we are driven by passion, creativity, education, and fun, and we are looking for someone who brings that same energy into their work.

Key Responsibilities

• Content Creation & Social Media: Develop, film, and edit engaging, trend-driven video content for TikTok, Instagram, Facebook, and YouTube, including strong hooks, styling, and on-brand storytelling. Stay up to date with social media trends and translate them into relevant, high-performing content.
• Digital Marketing & Advertising: Manage digital advertising activities, including Meta Ads Manager setup, optimisation, reporting, and paid campaign execution. Edit, export, and upload digital ads across platforms, ensuring correct formatting, sizing, and performance optimisation.
• Design & Creative: Conceptualise and design marketing materials using Adobe Creative Cloud, ensuring consistency across digital and print channels. Prepare print-ready artwork for brochures, catalogues, in-store displays, POS materials, and other marketing collateral.
• Collaboration: Work closely with internal teams to maintain brand identity and support campaign rollouts. Contribute creative ideas and support the overall marketing strategy.

Required Skills & Competencies

• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and Facebook content formats
• Ability to identify trends, craft compelling hooks, and produce high-quality short-form video content
• Confident in on-set styling, basic directing, and creating visually appealing scenes
• Hands-on experience with Meta Ads Manager (Facebook and Instagram)
• Ability to plan, execute, monitor, and optimise paid campaigns
• Understanding of audience targeting, A/B testing, and performance analytics
• Adobe Photoshop for retouching, colour correction, compositing, and layout design
• Adobe Illustrator for vector design, iconography, logo adaptation, and scalable artwork creation
• Adobe InDesign for brochure and catalogue layout, multi-page documents, and print-ready artwork
• Adobe Premiere Pro and/or After Effects for video editing, motion graphics, and platform-specific exports
• Strong understanding of colour profiles, resolution requirements, and print production standards

Personal Attributes
Highly organised and able to manage multiple projects and deadlines. Creative thinker with strong attention to detail. Proactive, adaptable, and able to work independently and within a team. Positive energy and a passion for the beauty and marketing industry.

What We Offer
A dynamic, creative working environment within a growing beauty brand. A collaborative team culture built on passion, education, and innovation. Opportunities for growth and development within the business.

Role Details
Location: Waverley Business Park, Cape Town.
Working Hours: Monday to Friday, 8:00am to 5:00pm.
Employment Type: Full-time, in-office (No Remote working)
How to ApplyPlease submit your CV and portfolio showcasing your content creation and design work.

Job Type: Full-time

Work Location: In person