Digital Content Creator, Producer, Winnipeg Radio, Bell Media
Req Id: 430267
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.
At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.
Job Posting Details
- Position: Digital Content Creator, Producer, Winnipeg Radio, Bell Media
- Location: 1445 Pembina Highway, Winnipeg (Manitoba)
- Salary: Unifor 191M, Group I - Commensurate with qualifications and experience
Name and description of the hiring department
Are you a wiz with websites? Superb with social media? Great at graphic design? Are you interested in media, broadcasting, and radio in particular? If so, we want to talk to you!
We are looking for a dynamic, knowledgeable, detail-oriented, and passionate online professional to join our team. Based out of our offices at 1445 Pembina Hwy in Winnipeg, the Digital Content Producer will be responsible for creating and maintaining website and online content for multiple Bell Media stations, maximizing engagement and interactivity with listeners and clients.
Under the direction of the Promotions Manager, the Regional Digital Account Manager, and working closely with the local Program Director, along with national Digital teams, the Digital Content Producer is responsible to help grow our digital reach and business. Focus will be on online creative content, content management, and innovative integration by executing on the following responsibilities:
Job Duties / Accountabilities
- Responsible for creating and publishing a variety of content types on our station websites and social media channels
- Develop highly engaging social content to drive engagement and brand awareness
- Use analytic tools to strategize and arm local teams with best practices
- Work directly with various content providers and the national content team to acquire and distribute content
- Build, schedule, monitor, and maintain social networking tools for all station properties on Facebook, TikTok, Instagram, etc.
- Work closely with all station personnel to disseminate permissions and workloads (first line support)
- Create and manage demand for accounts and account creation
- Production of graphics for multi-platform campaigns including online, social, email, print, and outdoor
- Represent and make sure that the recommended best practices for user experience are applied to their sites (Design, UX & stats)
- Collaborate with Programming/Promotions to create a meaningful member experience
- Collaborate with Digital Product Managers and iHeartRadio National Content teams to deploy high level strategies, products and projects
- Communicate with iHeartRadio National team on local radio station content wins so that they can be promoted at a grander scale
- Planning and content creation for special events and campaigns
- Interpret digital metrics to evaluate campaigns/promotions/content
- Collaborate closely with the Digital Account Manager to produce custom high level advertising solutions for multiple clients across a variety of industries
- Attend all production and promotion meetings
- Assist in the development of integrated content with other Bell Media properties
- Troubleshoot problems with assistance from the national support team
- Other duties as assigned
Skill Requirements
- Post-secondary degree/diploma in graphic/multimedia design
- Experience with various content management systems, ie: Wordpress, Adobe Experience Manager, Arc XP, etc.
- Experience implementing and interpreting digital metrics (Google Analytics, Omniture, Silverpop, Crowdtangle, etc.)
- Graphic design experience/skill with a contemporary design sensibility
- Proficient with Adobe Creative Suite, including Photoshop, Illustrator and Premiere
- Video production, including filming and editing skills are considered assets
- General awareness of social media platforms and best practices
- Experience working with HTML, CSS and JavaScript is a plus
- Demonstrated creativity in engaging users
- Must possess strong short form feature writing skills
- Must be organized and able to handle multiple assignments
- Excellent interpersonal skills and has a positive attitude
- Superior time management skills
- Must be resourceful and collaborative
- Ability to work in a fast paced, customer focused environment
- Attention to detail is extremely important and the ability to work within prescribed guidelines
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Union
Job Status: Regular - Full Time
Job Location: Canada : Manitoba : Winnipeg
Work Arrangement: Full-time in office (meaning that you will be required to perform your work on-site)
Application Deadline: 06/05/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.
Created: Canada, MB, Winnipeg
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