Digital Content Strategist - AppD/Temporary Assignment
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Interested in growing your career at Fanshawe College?
Fanshawe College thrives because of its people. We foster a culture of excellence and see opportunities to turn potential into impact. Leading with empathy, belonging, unity, learning and courage, we guide the learning journey of our students, ensuring they are ready for work and life, today and tomorrow.
Working at Fanshawe College
Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.
Posting Closing Date:
Campus Location:
London, ONDepartment:
MAC1 Marketing & Digital ExperienceEmployment Group:
Pay Details:
Worker Sub-Type:
Time Type:
Remote Type:
HybridContract End Date:
Hours of Work per Week:
Job Description:
Note: This is for 1 Regular Full-Time temporary vacancy until June 25, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy.
Why this Role is Important
Under the supervision of the Director, Global Marketing & Digital Experience, and in conjunction with the Marketing and Corporate Communications teams, the Digital Content Strategist is responsible for driving organic traffic to Fanshawe’s digital properties, through the planning and execution of SEO (search engine optimization), digital content and UX strategies for the web. The incumbent will conduct keyword research and write search-optimized content that aligns with the brand, as well as marketing and communications objectives. This position is also responsible for conducting best practice research and developing performance metrics to report on the success of digital content strategies, using a variety of online and digital tools.
How You’ll Make an Impact
Optimize website content
Identify growth opportunities in organic website traffic through keyword research, and site-wide optimization efforts and on page optimization factors
Collaborate with the Marketing and Communications teams to suggest improvements to website content by following SEO best practices
Research and analyze competitor sites
Stay up to date on new technologies, UX/SEO trends and best practices
Liaise with other College staff to prepare web copy and update web pages. Communicate with large directory listings (such as Google, Wikipedia) to create, update or edit citations
Working with the Marketing and Communications teams, identify opportunities for integrated digital content strategies, connecting and leveraging all digital channels for maximum campaign effectiveness
Improve website user experience
Based on best practices and performance metrics, research and suggest improvements to the site content and architecture to optimize conversion and improve the user experience
Research developments in website design, functionality and usability. In conjunction with the Marketing and Communications teams, develop and execute link building strategies
Measurement and reporting
Monitor performance metrics to understand organic search performance using tools such as Google Analytics, Trends and AdWords Keyword Planner to identify SEO opportunities
Conduct regular site audits and prepare quarterly monitoring reports
Update web content
Liaise with other college staff to prepare and update web pages and content using the content management system
Liaise with the third-party web development company on technical developments on the website
What You'll Bring
Post-secondary 3 year diploma/degree or equivalent in digital content marketing, website development or related field
Minimum 3 years of experience in UX principles and research practices as well as search engine optimization, including detailed keyword research, manual site audits and using SEO tracking and tools, such as Google Analytics, Tag Manager, Moz, Ahrefs and SEM Rush
Experience with a CMS such as Drupal or WordPress and HMTL or CSS an asset
Google Suite skills and certifications as well as experience with social media platforms would be an asset
Strong skillset in copywriting, SEO, digital marketing and reporting analytics is an asset
Ready to Apply?
If you’re ready to strengthen our student experience and contribute to something bigger — we’d love to hear from you. Submit your application by the specified closing date.
Fanshawe College uses Workday to manage recruitment and hiring processes.
Fanshawe College uses Workday to manage recruitment and hiring processes.
Educational Credentials
While transcripts are not required for the interview, they are mandatory as a condition of employment.
Equity, Diversity and Inclusion
Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.
Accommodation
Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: askhr@fanshawec.ca
Land Acknowledgement
Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located.
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.