Digital CRM & Marketing Executive - iGaming

Do you love Marketing?

Are you passionate about the sports and casino industry? Do you have a keen eye for detail and strong enthusiasm for marketing? If so, we have an exciting opportunity for you! We are seeking a dynamic and motivated individual to join our team as a Digital CRM & Marketing Executive.

This role is perfect for someone who has recently gained qualifications in Marketing and is eager to put their knowledge into practice. If you're ready to take the next step in your career and make a significant impact in a fast-paced and rewarding environment, we want to hear from you!

Join our team in Hatfield, London

Greentube UK Ltd, a leading internet games studio and digital casino operator, proudly runs the B2C UK brand, Admiral Casino. We are offering an exciting opportunity to join our vibrant team in Hatfield, London, where innovation and passion drive our success in the dynamic world of online gaming.

Can I work from home?

Absolutely! We believe in the perfect balance of flexibility and collaboration. As part of our dynamic team, you'll enjoy the perk of working from home on Mondays and Fridays, giving you the freedom to start and end your week in the comfort of your own space. On Tuesdays, Wednesdays, and Thursdays, we come together in our vibrant Hatfield office to brainstorm, innovate, and collaborate face-to-face, ensuring we maintain our strong team spirit and drive for excellence. Join us for the best of both worlds!

What training will be provided?

We are committed to your growth and success! At Greentube UK Ltd, you'll receive full training from our experienced CRM Team, where you'll learn about our current strategies and processes. As you progress, you'll gradually be given more responsibilities, allowing you to develop and excel in your role. We believe in nurturing talent and providing the support you need to thrive in the dynamic world of digital casino, sports and bingo marketing.

Who are we?

Operating on a global scale, Greentube UK Ltd are part of the Novomatic Group, one of the largest integrated gaming companies in the world. With an annual revenue of more than 3.6 billion Euros in 2025, the group employs over 26,000 staff across 50 countries.

Purpose

Working within a matrix organisation and in a socially responsible manner, the Digital CRM & Marketing Executive will implement the player retention strategy as part of the overall digital casino, sports and bingo growth plan. They will drive revenue by improving customer loyalty and increasing customer engagement.

Reporting Structure: Head of CRM - UK B2C Brands.

Key Accountabilities & Responsibilities

· Implementing player campaigns throughout the player lifecycle to increase customer lifetime value, increasing loyalty and decreasing churn through more effective and personalised CRM.

· Organise monthly/ day-to-day activities to create and plan CRM campaigns.

· Execute high targeted campaigns using a channel mix that maximises the customer engagement (email, SMS, push notification, login message, onsite communication and onsite messaging).

· Create campaign/ onsite copy in line with regulatory and brand guidelines, ensuring that voice/ tone meets customer/ promotional needs.

· Develop, test and organise annual plans to support both the sports and casino strategy.

· Initiating constant performance analysis and optimisation processes, including A/B testing and data interrogation across all areas of the business.

· To grow engagement rates and business generated by casino, sports and bingo content.

· Monitor and report campaign results against main business KPI’s (active players, deposits, stakes, GGR, bonus spend, NGR).

· Manage onsite content to ensure that execution is delivered in line with the plan.

· Manage supplier, creative and other internal stakeholders, working closely with different departments to deliver the sports and casino marketing plan.

· Handle escalated customer service queries.

· Working with Product, Acquisition, Compliance to ensure the seamless running of promotions and onsite initiatives.

· Prepared to recognise reoccurring issues and ready to fix them by liaising with the relevant teams.

· Create loyalty scheme, devise and implement the player management strategy.

· Cover all aspects of casino, sports and bingo retention.

· Working closely with colleagues from around the business to create genuinely innovative content for our social media accounts, editing stories, publishing and sharing daily content (text, images, video) that supports wider marketing strategy and builds meaningful connections with our target clientele.

· You will work with the existing social media platforms such as Facebook; as well as seek out emerging platforms that can help us grow our community and brand.

· Co-creating a social media marketing plan as a key part of the overall Admiral Casino customer marketing plan.

· Working closely together with our in-house Graphics, Customer Support & Compliance teams on all content and postings, ensuring content is compliant.

Key Dimensions:

GTUK Competencies

· Customer first.

· Outstanding attention to detail.

· Strong analytical skills and problem solving.

· Highly organised and process driven.

· Developing self.

· Change & innovation.

· Business Awareness.

· Communication.

· Team working.

Role Competencies

· Ability to manage relationships throughout with internal and external stakeholder.

· A clear understanding of the current legislative requirements of the Gambling Act, Gambling Commission on technical standards, AGCC and LGA.

· Ability to use customer data to segment and personalise content and offers.

· Confident and professional with the ability to communicate at all levels.

· Excellent presentation skills.

· Ability to plan work, work under pressure and then deliver against the plans.

· Knowledge of competitor’s products.

· Deep understanding of player lifecycles and how to maximise retention performance.

· Experience with email marketing tools, CRM automation tools and back-office systems.

· Experience of Optimove.

· Excellent communicator, as voice of the brand, you must be able to produce excellent copy and enhance brand voice on all social platforms.

· Content creation, understand all aspect of social posts, from images to links, formatting and copy.

· Experience at using social tools, Facebook advertising, tracking and reporting tools.

· A commitment to adhering to the current legislative requirements of the Gambling Act, Gambling Commission on Technical Standards, ASA rules regarding advertising.

Why Join Us?

Are you ready to join a dynamic and hard-working digital marketing team, with a fun social culture? Here’s what we offer:

Vibrant Environment: Enjoy a modern, dynamic, yet relaxed workplace where creativity thrives.

Strong Culture: Be part of a team that values strong working relationships and enjoys regular social events.

Innovative Atmosphere: We’re always open to fresh ideas and new methodologies.

Competitive Salary: We offer an attractive salary based on your experience and skills.

Flexible Hours: Freedom to choose your working hours around our core schedule.

Hybrid Working: Enjoy the flexibility of working from home on Mondays and Fridays.

Comprehensive Benefits: Benefit from our employee package, including pension and bonus schemes.

Top-Notch Equipment: We provide a mobile phone, laptop, and all the digital kit you need to excel.

Generous Holidays: Take advantage of 25-days of annual holiday plus 8 bank holidays.

If this sounds like the perfect fit for you, we’d love to have you on board!

Job Type: Full-time

Pay: £28,000.00-£33,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Flexitime
• Health & wellbeing programme
• Life insurance
• On-site parking
• Sick pay

Ability to commute/relocate:

• Hatfield AL10 9NA: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you over the age of 18?

Work authorisation:

• United Kingdom (required)

Work Location: In person