Digital / Email Marketing Specialist

Nail Order is looking for a talented, experienced and data-driven Email Marketing & Digital Marketing Specialist to join our growing team.

This role will be predominantly focused on email marketing, so we are looking for someone with strong experience in creating, managing and analysing email campaigns. In-depth knowledge of Klaviyo is highly desirable, along with a strong understanding of customer journeys, segmentation, automation flows and campaign performance.

The ideal candidate will also have strong Canva/design skills, with the ability to create visually engaging emails, website assets and social media content that align with our brand.

This is a part-time or full-time role based at our office in Paisley, so applicants must be able to reliably commute to our office. Being in the office is important so the successful candidate can fully understand our products, customers, team and brand.

Key Responsibilities

You will be responsible for:

• Creating, scheduling and analysing email marketing campaigns
• Building and optimising Klaviyo flows, automations and customer segments
• Designing email graphics and marketing assets using Canva
• Monitoring email performance, including open rates, click-through rates, conversion rates and revenue
• Using data and analytics to improve marketing performance
• Supporting SEO activity across the website
• Reviewing website performance and customer behaviour through analytics tools
• Supporting social media content planning and performance tracking
• Helping improve customer engagement, retention and online sales
• Working closely with the wider team to understand products, launches, promotions and customer needs

About You

We are looking for someone who is:

• Experienced in email marketing
• Confident using Klaviyo or similar email marketing platforms
• Creative, with good design skills and strong attention to detail
• Comfortable using Canva
• Analytical and data-driven
• Able to understand marketing performance and make recommendations
• Interested in SEO, website analytics and social media performance
• Organised, proactive and able to manage multiple campaigns
• A strong communicator who can work well as part of a team
• Able to work from our Paisley office

Desirable Skills

Experience with any of the following would be a bonus:

• Klaviyo flows and segmentation
• Shopify or ecommerce websites
• Google Analytics
• SEO tools
• Social media analytics
• Paid social or Meta Ads
• Beauty, nail or professional product marketing

Why Join Nail Order?

This is an exciting opportunity to join a fast-growing professional nail brand and play an important role in our digital marketing strategy. You will have the chance to work across email, design, SEO, social media and website analytics, helping us grow our online presence and better serve our professional nail tech customers.

How to Apply

Please send your CV, along with examples of previous email marketing, Canva/design or digital marketing work where available.

Pay: £28,000.00-£36,000.00 per year

Benefits:

• Casual dress
• Employee discount
• Free parking
• On-site parking
• Work from home

Ability to commute/relocate:

• Paisley PA3: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What do you know about Nail Order?
• Are you looking for a part time or full time position?
• Tell us about any experience you have with Klayvio or similar software.
• Tell us about how you use AI in your current or past positions
• Are you experienced in Canva?

Work Location: In person