Digital Growth Marketing Specialist

Company Overview

LeapAP is a leading accounts payable automation and payments platform for real estate management companies in Canada and the US. LeapAP automates the receiving, coding, approving, and paying of vendor invoices, significantly reducing the cost and time of accounts payable while eliminating paper and reducing errors.

LeapAP integrates with leading property management and accounting platforms including Yardi, Buildium, Rent Manager, Condo Manager, QuickBooks, and others. One of our fastest-growing areas is utility invoice automation, where our technology automatically retrieves and processes invoices from hundreds of vendor portals across North America.

We are a technology-driven SaaS company focused on solving real operational problems for our clients through automation, integrations, customizable workflows, and great customer experience. As a growing startup, our team moves quickly, values initiative, and gives employees the opportunity to make a meaningful impact on both the product and the growth of the business.

Job Summary

LeapAP is seeking a Digital Growth Marketing Specialist to help drive inbound lead generation, brand awareness, and growth initiatives across North America.

This role is ideal for someone with 1–5 years of experience in digital marketing, SaaS marketing, growth marketing, or sales development who enjoys analytics, experimentation, AI tools, and working in a fast-paced startup environment.

This role also requires participation in the TMU/NRC IRAP Digital Growth Marketing Program, a 20-week advanced growth marketing and AI-focused education program designed for high-growth Canadian companies. The program covers areas including SEO, growth experimentation, marketing automation, AI-powered marketing tools, analytics, lifecycle marketing, conversion optimization, paid media, content creation, and data-driven growth strategy.

The successful candidate will work directly on implementing and optimizing LeapAP’s digital growth strategy while receiving hands-on training, mentorship, and exposure to modern growth marketing methodologies alongside other innovative Canadian companies.

Responsibilities

• Support and execute digital growth marketing initiatives across SEO, email, social media, content, and paid campaigns
• Analyze marketing performance and identify opportunities to improve conversion rates and ROI
• Manage and optimize marketing automation and CRM workflows
• Create and repurpose marketing content including LinkedIn posts, email campaigns, blogs, and case studies
• Research target accounts, industries, and buyer personas
• Support conference and event marketing initiatives
• Use AI and marketing tools to improve efficiency, targeting, and lead generation
• Collaborate with sales and leadership teams on messaging and campaign strategy
• Continuously test, learn, and iterate based on data and performance metrics

Qualifications

• 3–5 years of experience in digital marketing, SaaS marketing, growth marketing, BDR/SDR, or related roles
• Strong interest in B2B SaaS, automation, and AI-powered marketing tools
• Familiarity with tools such as HubSpot, Apollo, Clay, Instantly, Google Analytics, LinkedIn, or similar platforms
• Strong written communication and analytical skills
• Self-starter with strong organization and attention to detail
• Comfortable working in a fast-paced startup environment
• Experience in proptech, fintech, or accounting software is an asset

This role is a great opportunity for someone looking to grow their career at an innovative Ontario-based SaaS company while gaining hands-on experience with modern digital growth marketing strategies and tools.

Job Type: Full-time

Pay: $60,000.00-$80,000.00 per year

Application question(s):

• Do you currently reside in Ontario?
• This role is subsidized by a Government of Canada grant and is open only to post-secondary graduates who are Canadian citizens, permanent residents, or protected persons - do you meet this criteria?

Work Location: Remote