Digital Marketing Account Manager

Lead Generation Account Manager

Digital Marketing (PPC) | Altrincham | 37.5 hours £25,000–£28,000 basic (DOE) + performance-driven progression

We’re looking for a commercially-minded, high-drive Account Manager to take ownership of client trials and convert them into long-term revenue.

This is not a passive account management role. You’ll be expected to influence decisions, demonstrate value quickly, and drive commercial outcomes.

The Role

You will manage PPC Lead Generation trials end-to-end, with a clear objective: turn short-term campaigns into long-term client partnerships.

You’ll combine analytical thinking, persuasive communication, and commercial awareness to deliver measurable results and guide clients toward the right decisions.

What You’ll Be Responsible For

• Owning trial performance and conversion outcomes – success is measured by your ability to convert and retain clients
• Leading strategic onboarding conversations to understand client goals, challenges, and commercial drivers
• Advising confidently on budget allocation and paid search strategy across platforms
• Running mid-trial reviews and performance discussions, translating data into clear, commercially relevant insights
• Improving campaign performance early in the learning phase to build momentum and credibility
• Clearly articulating ROI and long-term value, positioning ongoing PPC services persuasively

What We’re Looking For

• Driven and outcome-focused – you take ownership and are motivated by results, not just activity
• Persuasive communicator – you can influence, challenge, and guide clients with confidence
• Rational, structured thinker – you interpret data logically and make sound, evidence-based decisions
• Commercially aware – you understand how your work impacts revenue and client success
• Comfortable leading conversations – you can take control of client calls and communicate with clarity and authority

What Sets Top Performers Apart

• They don’t wait for direction – they proactively identify opportunities to improve performance and conversion
• They combine data-driven thinking with strong commercial instinct
• They are confident handling objections and steering conversations toward outcomes
• They focus on long-term value, not short-term activity

About Add People

Add People exists to help small and medium-sized businesses grow through effective digital marketing.

With over 250 colleagues and 4,000+ clients globally, we are proud to be a:

• Google Partner
• Microsoft Elite Channel Partner
• Facebook Marketing Partner

We are also an Investors in People Platinum organisation, offering structured onboarding, continuous development, and clear progression opportunities.

Why Join Us

• Sociable working hours
• Healthcare scheme
• Contributory pension
• 30 days holiday (including bank holidays), increasing with service
• Sick pay (after qualifying period)
• On-site bar
• Cycle to work scheme
• Subsidised social events
• Regular incentives and performance rewards
• Inclusive, supportive culture (LGBTQ+ friendly, age-inclusive)

Job Types: Full-time, Permanent

Pay: £25,000.00-£28,000.00 per year

Ability to commute/relocate:

• Altrincham WA15 8AB: reliably commute or plan to relocate before starting work (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: Hybrid remote in Altrincham WA15 8AB