Digital Marketing and Automation Specialist

BRAND DESIGN

• Enhance and maintain a comprehensive brand kit and guidelines, ensuring consistent use of logos, fonts, and colors across all platforms.

GRAPHIC DESIGN

• Design visually engaging graphics that adhere to brand guidelines for use across social

media, email, website, digital and print materials.

• Assist with website design and updates, collaborating with developers to ensure a visually appealing, user-friendly, and on-brand experience.
• Develop visuals and illustrations using Canva, Adobe Photoshop and Adobe Illustrator.

CONTENT CREATION

• Write creative content for social media, websites, and email, crafting messages that align with the brand voice and resonate with audiences.
• Develop Content Calendar using Microsoft Planner
• Capture and produce high-quality video content for marketing campaigns and events, managing technical set-up and filming.

SOCIAL MEDIA MANAGEMENT

• Lead social media platform monitoring including Facebook, Instagram, YouTube, TikTok, and LinkedIn. Create monthly and quarterly social media report to analyze content and page performance.
• Optimize social media profiles including cover photo, profile photo, bio/about, contacts, address, and links.
• Schedule and manage social media posts across platforms
• Tracking performance metrics using Facebook and Instagram Meta Business Suite, LinkedIn Insights, YouTube Studio, TikTok Business Suite, and GHL Analytics.
• Collaborate with the team to develop and monitor GHL (Go High Level) workflow automations.

EMAIL MARKETING

• Create and deploy targeted email marketing campaigns using MailChimp, monitoring and reporting on metrics like open rates and conversions; for client communications, staff retention efforts, event announcements, and HR-related updates to keep both internal and external audiences informed.

PHOTO AND VIDEO EDITING

• Edit and enhance photos for digital and print marketing materials using Adobe Photoshop, Canva, and other editing tools, ensuring high-quality visuals that align with brand standards.
• Perform image retouching, color correction, background removal, resizing, and optimization for websites, social media, email campaigns, and promotional materials.
• Edit video content for digital platforms using CapCut, ensuring high production value and brand consistency in all visual elements.
• Organize and maintain photo and video asset libraries, ensuring marketing assets are properly categorized, accessible, and optimized for various digital channels.

PUBLIC RELATIONS AND COMMUNITY ENGAGEMENT

• Engage actively with the online community, responding to comments and fostering positive interactions to build a strong brand presence.
• Host webinars and other virtual events, manage technical aspects, add graphics, engage with attendees, and ensure a seamless, professional presentation using StreamYard and other streaming platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Graphic

Design, Digital Media, Business Administration, or a related field.

• Relevant certifications in Digital Marketing, Social Media Marketing, Graphic Design, Content Marketing, or Email Marketing are an advantage.

Experience

• Minimum of 2–3 years of experience in digital marketing, social media management, content creation, graphic design, or a similar role.
• Experience managing multiple social media platforms for a business or agency environment.
• Proven experience creating and executing digital marketing campaigns from planning to reporting.
• Experience with website content management and basic website design updates is preferred.
• Experience in outsourcing, BPO, recruitment, e-commerce, healthcare, or service-based industries is an advantage.

Technical Skills

• Proficient in Canva, Adobe Photoshop, and Adobe Illustrator for graphic design and photo editing.
• Proficient in CapCut or similar video editing software.
• Experience using Meta Business Suite, LinkedIn Analytics, YouTube Studio, TikTok Business Center, and Google Analytics.
• Experience with MailChimp or similar email marketing platforms.
• Familiarity with Go High Level (GHL) CRM and workflow automation is an advantage.
• Basic knowledge of website management platforms such as WordPress or similar CMS platforms.
• Strong understanding of social media algorithms, content optimization, and digital marketing best practices.
• Knowledge of SEO principles, keyword research, and content optimization techniques.
• Proficient in Microsoft Office Suite, Google Workspace, and Microsoft Planner.

Content Creation & Design Skills

• Strong copywriting, editing, and proofreading skills with the ability to adapt tone and messaging to different audiences.
• Ability to create engaging social media content, website content, email campaigns, blogs, and promotional materials.
• Skilled in photography, photo editing, video production, and visual storytelling.
• Ability to develop content calendars and execute content strategies aligned with business objectives.
• Strong understanding of branding principles and visual consistency.

Analytical Skills

• Ability to analyze campaign performance and generate actionable insights from marketing data.
• Experience creating monthly, quarterly, and annual performance reports.
• Ability to monitor KPIs, identify trends, and recommend improvements to marketing initiatives.

Communication & Interpersonal Skills

• Excellent verbal and written communication skills.
• Strong presentation and public speaking skills for webinars, virtual events, and stakeholder meetings.
• Ability to collaborate effectively with cross-functional teams, external vendors, and stakeholders.
• Strong customer service and community management skills.

Personal Attributes

• Highly organized with strong project and time management skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Creative thinker with strong problem-solving abilities.
• Self-motivated and capable of working independently with minimal supervision.
• Adaptable and willing to learn new tools, technologies, and marketing trends.
• Results-driven with a proactive approach to achieving marketing objectives.

Preferred Qualifications

• Experience working in an outsourcing, remote staffing, or BPO environment.
• Knowledge of marketing automation, CRM systems, and lead generation strategies.
• Experience hosting webinars, live streams, or virtual events using platforms such as StreamYard.
• Familiarity with AI-powered marketing tools and content creation platforms.
• Basic knowledge of HTML, landing page creation, and website optimization is a plus.

Pay: Php25,000.00 - Php30,000.00 per month

Benefits:

• Work from home

Experience:

• Digital marketing: 2 years (Required)
• Social media management: 2 years (Required)
• Photo and Video Editing: 2 years (Required)
• Go high level (GHL): 1 year (Required)
• GHL Workflow Automation: 1 year (Required)
• Campaign Management: 1 year (Required)

Work Location: Remote