Digital Marketing & Automation Specialist
About the Company
Go Hire Virtual is a growing virtual staffing and BPO company that helps businesses scale by providing skilled remote professionals across marketing, administration, customer support, and operations.
We are committed to delivering exceptional service through our core values of Integrity, Adaptability, Reliability, Responsibility, Excellence, and Positivity.
We are seeking an experienced Digital Marketing & Automation Specialist to support digital marketing initiatives, manage advertising campaigns, optimize marketing funnels, and help drive business growth.
Position Overview
The Digital Marketing & Automation Specialist will be responsible for managing social media channels, executing paid advertising campaigns, building marketing funnels, maintaining CRM systems, and supporting lead generation initiatives.
This role is ideal for a marketing professional with experience in social media management, Meta Ads, Google Ads, GoHighLevel (GHL), marketing automation, and performance marketing.
Key Responsibilities
Social Media Management
- Manage and maintain social media accounts across Facebook, Instagram, LinkedIn, and other relevant platforms
- Create and schedule engaging content based on approved content calendars
- Write captions, social media copy, and promotional content
- Monitor engagement, messages, and audience interactions
- Track social media performance and identify opportunities for growth
Digital Advertising
- Create, launch, manage, and optimize Meta (Facebook and Instagram) advertising campaigns
- Assist with Google Ads campaigns, including Search, Display, and YouTube advertising
- Conduct audience research, keyword research, and competitor analysis
- Monitor campaign budgets and advertising performance
- Perform A/B testing for ad creatives, audiences, and landing pages
- Track and analyze campaign metrics including CTR, CPC, CPA, ROAS, conversions, and lead quality
Funnel Building & CRM Management
- Build and optimize landing pages, lead capture forms, and marketing funnels
- Manage CRM systems and customer pipelines using GoHighLevel (GHL)
- Create and maintain workflows, automations, triggers, and email sequences
- Integrate marketing tools using Zapier, Make, and native platform integrations
- Troubleshoot automation, workflow, and CRM-related issues
Reporting & Performance Analysis
- Prepare weekly and monthly marketing performance reports
- Monitor KPIs, conversion rates, lead generation metrics, and campaign performance
- Identify opportunities to improve campaign effectiveness and ROI
- Maintain website content and ensure pages are functioning properly
- Stay current with digital marketing trends, platform updates, and industry best practices
Qualifications Required
- Proven experience in digital marketing, social media management, performance marketing, or a related role
- Experience managing Meta Ads campaigns
- Experience working with Google Ads
- Hands-on experience using GoHighLevel (GHL)
- Understanding of lead generation, sales funnels, and conversion optimization
- Experience with marketing automation platforms and workflow tools
- Strong written communication and content creation skills
- Strong analytical and reporting skills
- Ability to work independently in a remote environment
- Availability to work the required night shift schedule (11:00 PM - 8:00 AM, Philippine time)
Preferred
- Experience with Zapier, Make, or similar automation platforms
- Experience creating landing pages and sales funnels
- Familiarity with email marketing platforms and CRM systems
- Knowledge of SEO, conversion rate optimization (CRO), and digital analytics
Skills
- Social Media Marketing
- Digital Marketing
- Meta Ads
- Facebook Ads
- Instagram Ads
- Google Ads
- Performance Marketing
- Paid Media
- Marketing Automation
- GoHighLevel (GHL)
- CRM Management
- Lead Generation
- Content Creation
- Copywriting
- Funnel Building
- Analytics and Reporting
Why Join Go Hire Virtual?
- Fully remote work environment
- Collaborative and supportive team culture
- Opportunity to work with growing businesses across multiple industries
- Professional growth and skill development opportunities
- Long-term career potential within a growing organization
Pay: Php20,000.00 - Php25,000.00 per month
Benefits:
- Health insurance
- Paid training
- Work from home
Work Location: Remote