Digital Marketing & Communication Specialist (18 Months)

Purpose

OF&EM is looking for a proactive and hands-on Digital Marketing & Communications Specialist to support the Global MarComm team during a period of high activity and transformation.

This role will play a key part in executing and optimizing digital initiatives across multiple channels, supporting content development, campaign delivery, and performance tracking. The ideal candidate combines strong operational skills with a data-driven mindset and the ability to work effectively in a global, cross-functional environment.

Key Responsibilities

Digital Campaign Execution

• Support the planning and execution of multi-channel digital campaigns (web, social media)
• Coordinate with internal stakeholders and external agencies to ensure timely and high-quality delivery
• Adapt global content for different regions, audiences, and channels

Content & Website Management

• Create and edit digital content aligned with brand guidelines and tone of voice
• Support website updates and content publishing via CMS (e.g. Contentstack)
• Ensure content consistency, accuracy, and SEO alignment across digital platforms

Social Media & Editorial Planning

• Contribute to the development and execution of editorial calendars
• Support social media content creation (including visuals), scheduling, and monitoring
• Track engagement and suggest improvements to increase visibility and impact

Performance Tracking & Reporting

• Monitor and analyze campaign performance (traffic, engagement, conversions)
• Prepare regular reports with clear insights and actionable recommendations
• Support continuous optimization of digital activities based on data
• Cross-functional Collaboration
• Work closely with Business Units, regional teams, IT, and external partners
• Support alignment across global stakeholders and ensure consistency in execution
• Contribute to ongoing digital and content-related projects

Knowledge and Experience requiered

• 3–5 years of experience in digital marketing and/or communications
• Fluent in English (mandatory); proficiency in Spanish and a third language is highly appreciated.
• Solid understanding of core digital channels: SEO, social media, web
• Experience working with CMS platforms and basic knowledge of CRM systems (e.g. is a plus)
• Good knowledge of paid media (Google Ads, LinkedIn Ads)
• Knowledge of graphic design tools (e.g., Adobe Creative Suite).
• Familiarity with marketing automation tools
• Interest/basic knowledge in AI tools applied to marketing and content creation
• Strong analytical mindset with the ability to interpret data and derive insights
• A hands-on contributor who can quickly integrate into the team and deliver from day one
• A collaborative team player able to work across regions and functions
• Someone who combines execution excellence with a continuous improvement mindset
• Proactive, detail-oriented, and solution-driven with excellent organizational and time management skills.

Sueldo: $30,000.00 - $40,000.00 al mes

Beneficios:

• Caja de ahorro
• Descuentos y precios preferenciales
• Estacionamiento de la empresa
• Horarios flexibles
• Seguro de gastos médicos
• Seguro de gastos médicos mayores
• Seguro de la vista
• Seguro de vida
• Vales de despensa
• Vales de restaurante

Lugar de trabajo: remoto híbrido en 06600, Juárez, CDMX