Digital Marketing Coordinator

Digital Marketing Coordinator | Training Day Gym | Hybrid (Clayton/Burwood/Scoresby)

At Training Day Gym, we've built one of Melbourne's strongest gym communities - 5000+ five-star reviews, three locations, and a culture where strength and kindness coexist. We're looking for a Digital Marketing Coordinator who can own our Meta ads in-house, create scroll-stopping content, and write copy that drives membership growth.

The Role

Start as Coordinator (30 hrs/week, $73-78k) or (FTE, ~$100-107k) and Lead digital marketing delivery across paid channels, content creation, and member communications - with a clear path to owning Meta ads in-house within 3 months.

Digital Performance & Paid Media

• Build, launch, and optimize Meta ad campaigns driving membership growth across our gyms
• Manage ad budgets, audience targeting, creative testing, and performance optimization
• Own Meta performance: ROAS, cost per lead, CAC, conversion rates
• Write ad copy and landing page content that converts
• Manage our Google/SEO agency - set strategy, review performance, coordinate optimization
• Use GA4, Meta Ads Manager, and Google Ads to analyze performance and make data-driven decisions

Ad Content Creation

• Create high-performing ad content (static + video) using Canva, CapCut
• Produce UGC-style ads that capture Training Day's authentic gym culture
• Film and edit content at our gyms: member stories, workout clips, testimonials
• Build ad creative testing frameworks to continuously improve performance

Member Communications

• Own email marketing strategy: nurture sequences, newsletters, lifecycle campaigns
• Copywriting across all touchpoints: emails, landing pages, member announcements
• Build and optimize email funnels in Clubfit (lead nurturing, onboarding, win-back)
• Develop automated communication sequences that reduce churn and strengthen community

What You'll Bring

Required:

• 2-5 years digital marketing with hands-on Meta Ads Manager experience
• Proven track record delivering strong ROAS, cost per lead, and conversion outcomes
• Strong copywriting and email marketing skills
• Content creation skills (filming, editing, design)
• Performance marketing mindset - you think in funnels and test religiously
• Agency coordination experience
• Analytical skills (GA4, Meta Ads Manager, spreadsheets)
• Self-directed and autonomous

Highly Regarded:

• Gym/fitness/wellness marketing experience
• Email platforms (Klaviyo, Mailchimp, Clubfit)
• Facebook Pixel setup and troubleshooting
• Google Ads knowledge
• CRO and landing page optimization experience
• Portfolio of ad content you've created (video ads, static posts, UGC-style content)

Must-Have Traits:

• Equally comfortable building Meta campaigns, filming gym content, and writing emails that convert
• Know the difference between vanity metrics and revenue-driving metrics
• Create "scroll-stopping authentic content" not "corporate polished content"
• Take full ownership - if ROAS drops, you test solutions
• Align with Training Day's values: care, optimism, resourcefulness, growth mindset, integrity, and effort

Why You'll Love It

• Growth built in - start as Coordinator (30 hrs/week, $73-78k), clear path to career development and management (FTE, ~$100-107k)
• Full autonomy - you'll independently run the marketing function with strategic support
• Variety - your week includes Meta campaigns, content creation, copywriting, analytics, and strategy
• Flexibility - 30 hours/week to start, perfect for work-life balance
• Perks - free Training Day membership (all locations)

The Details

• Start: July 2025
• Hours: 30 hrs/week, with growth to full-time
• Pay: $73-78k for 30 hrs/week (equivalent to $100-107k FTE)
• Location: Hybrid across Clayton, Burwood, Scoresby gyms + remote
• Requirements: Working with Children Check

How to Apply

Send CV and brief cover letter (max 1 page) to cat@trainingdayhc.com.au with subject line: Digital Marketing Coordinator - [Your Name]

Address:

• Your Meta ads experience and measurable results
• Example of copy you've written that drove results

Highly regarded: Link to 2-3 pieces of ad content you've created

Pay: $73,000.00 – $78,000.00 per year

Benefits:

• Employee discount
• Gym membership
• Work from home

Work Location: In person