Digital Marketing Coordinator - Full Time

ABOUT THE ROLE

Chameleon Digital Media is looking for a driven, intellectually curious Digital Marketing Coordinator to join our growing team. This is a hands-on role at the intersection of data, strategy, and digital advertising, ideal for someone who thrives in a fast-paced environment, is eager to develop deep expertise in programmatic media, and takes ownership of their work.

Reporting directly to the Director of Digital Operations, you will be embedded in the full campaign lifecycle, from audience strategy and platform execution through to performance analysis and client reporting. You will contribute meaningfully from day one.

You are the right fit if you are:

▸ A self-starter who identifies what needs to be done and does it without waiting to be asked

▸ Energized by learning new platforms, tools, and industry trends

▸ Someone who sweats the details and takes pride in delivering polished, accurate work

▸ Comfortable with ambiguity and adaptable as priorities shift

▸ Excited by the challenge of turning raw data into a story that drives client decisions

PLATFORMS & TOOLS YOU'LL WORK WITH

• Stack Adapt
• DV360 / GAM
• Meta Ads
• TikTok Ads
• Google Ads
• Looker Studio
• Datalytica (internal visualization tool)
• Proprietary DSPs

Familiarity with these platforms is an asset; a demonstrated ability to learn new AdTech tools quickly is essential.

KEY RESPONSIBILITIES

Campaign Management & Execution

▸ Oversee and actively monitor live campaigns across DSP and social platforms to ensure delivery, pacing, and performance align with client KPIs

▸ Execute campaign trafficking, QA, and launch readiness checks

▸ Generate campaign delivery forecasts and assist with pre-campaign planning

Audience Strategy & Targeting

▸ Map, draw, and categorize Points of Interest (POIs) for precise audience curation and geofencing strategies

▸ Manage audience segment adjustments based on performance signals and client objectives

Optimization & Performance Monitoring

▸ Conduct ongoing optimization monitoring including bid adjustments, frequency management, and creative rotation

▸ Assess KPI performance against benchmarks and flag opportunities or anomalies proactively

▸ Support A/B testing frameworks and document learnings for continuous improvement

Reporting & Data Analysis

▸ Extract, clean, and structure raw data from multiple ad platforms and data sources

▸ Build and maintain campaign dashboards in Google Looker Studio and Datalytica

▸ Translate performance data into clear, actionable insights for client-facing reports

▸ Deliver regular reporting cadences with accuracy, consistency, and a client-first perspective

SKILLS & QUALIFICATIONS

Required

★ Education — Post-secondary degree or diploma in Marketing, Business, Communications, or a related field

★ Analytical Thinking — Ability to interpret complex datasets and extract clear, client-relevant insights

★ Attention to Detail — High degree of accuracy in data handling, reporting, and campaign QA

★ Communication — Strong written and verbal communication skills; ability to translate technical results for non-technical audiences

★ Microsoft Office Suite — Advanced proficiency in Excel, PowerPoint, and Word

★ Organizational Skills — Ability to manage multiple campaigns simultaneously, prioritize under pressure, and meet deadlines consistently

Highly Valued

★ Programmatic Knowledge — Understanding of DSP ecosystems, RTB, audience segmentation, and digital ad formats

★ Data Visualization — Experience building dashboards or reports in Looker Studio, or equivalent tools

★ AdTech Curiosity — Active interest in staying current with industry trends, platform updates, and emerging media channels

★ Collaborative Drive — A team-first mindset with the initiative to work independently when needed

GROWTH & CULTURE

At Chameleon Digital Media, we invest in people who invest in themselves. This role is designed for someone at the start of their programmatic career who is eager to build and who sees every campaign, dataset, and client challenge as an opportunity to grow.

You'll work alongside experienced practitioners in a collaborative, feedback-driven environment. We recognize and reward initiative, intellectual curiosity, and the kind of ownership mindset that moves the needle for our clients.

What success looks like in your first year:

▸ You've developed fluency across our core platforms and can operate them with confidence

▸ Your reporting and dashboards are a trusted resource for the team and clients

▸ You're proactively surfacing optimization opportunities — not just flagging issues

▸ You've grown your understanding of the full digital media ecosystem

▸ Clients and colleagues rely on your work and value your perspective

To apply, please submit your resume and a brief cover letter to campaigns@chameleondigitalmedia.com

Chameleon Digital Media · chameleondigitalmedia.com

Pay: $36,000.00-$38,000.00 per year

Work Location: Hybrid remote in Toronto, ON M6K 1X9