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ROLE OVERVIEW
Digital Strategy & Execution
Website & SEO
Paid Media
CRM & Email
Content & Reporting
Event Integration
We know a great team member is more than a checklist. If you have the skills, passion, and commitment to make a difference, we’d like to hear from you, even if you don’t meet every listed requirement.
Digital Marketing Executive
£32,000 - £35,000/yr
Description
ROLE OVERVIEW
As part of a small & focussed team, the Digital Marketing Executive will be responsible for implementing a number of key marketing initiatives. They will own and lead all digital marketing delivery and performance, driving brand visibility, ownership of social media performance and delivery, and campaign optimisation across paid, organic and owned channels.
Role Duties
Digital Strategy & Execution
- Develop and execute the annual digital marketing strategy.
- Manage and execute the annual social media content calendar.
- Lead TikTok and emerging social channel strategy.
- Oversee tone of voice and brand consistency across all digital platforms.
Website & SEO
- Own WordPress website development and optimisation.
- Manage SEO (on-page & off-page) with agency support.
- Coordinate structural updates and UX improvements.
Paid Media
- Manage and optimise PPC campaigns (Google Ads, Meta Ads).
- Lead SEM strategy and keyword optimisation.
- Audience targeting, creative testing and conversion tracking.
CRM & Email
- Build and manage Zoho email campaigns and templates.
- Optimise CRM workflows and lead nurturing journeys.
- Report on campaign performance and pipeline contribution.
Content & Reporting
- Write and publish SEO-aligned blog content.
- Produce monthly KPI dashboards and present insights.
- Analyse lead generation performance and recommend improvements.
Event Integration
- Attend all exhibitions (weekend work included).
- Lead digital promotion for all exhibitions.
- Oversee rotational Open Day promotion strategy and digital funnel.
Core Competencies
- Proof reading experience and meticulous attention to detail.
- Working understanding of print production process.
- Working understanding of SEM, SEO, CRO and other digital strategies.
- Working understanding of the difference between Brand and Direct Response marketing activities.
- Knowledge of social scheduling tools.
- Knowledge of email, CRM & CMS tools.
- Excellent I.T skills – full use of Microsoft Suite.
- Excellent written and verbal skills with a positive and enthusiastic personality.
- Strong organisational and creative skills.
- Flexibility to adapt both attitude and approach with understanding of cultural differences.
- Full UK Driving Licence and access to a vehicle
We know a great team member is more than a checklist. If you have the skills, passion, and commitment to make a difference, we’d like to hear from you, even if you don’t meet every listed requirement.
What We Offer
- Salary up to £35,000 per annum, depending on experience, reviewed annually
- Commitment to your personal and professional development
- Generous holiday entitlement of 25 days, which increases with service, plus public holidays
- An Airspace day for wellbeing and what is important to you
- Enhanced sick pay and leave
- Pension scheme with enhanced employer contributions
- Life assurance scheme of 2x your annual salary
- Critical illness cover
- Access to our Individual Assistance Program and lifestyle discounts.
- Cycle to work scheme
- Free on-site parking
- Employee referral scheme
About Leading Edge Aviation
Leading Edge Aviation is a firmly established pilot training academy with a fresh approach and an emphasis on holistic training. Offering the highest standards of regulatory technical training, students also benefit from a comprehensive professional and personal development curriculum to enhance non-technical skills. This is delivered through ‘The Whole Pilot®’ Approach, which focuses on developing diverse abilities that go beyond just technical proficiency.
Based at London Oxford Airport and Alhama, Southern Spain with a commitment to holistic pilot development, Leading Edge Aviation offers a range of modular and integrated training programmes, including the innovative LEAP (Leading Edge Airline Preparation) course; a full-time integrated course with BSc degree (UK only) and a comprehensive graduate airline selection preparation workshop. Facilities at both locations support a comprehensive educational experience, combining modern aircraft and simulators, advanced learning technologies, and a vibrant student living environment.