Digital Marketing Executive
Dana Group is a leading Nigerian conglomerate, a major contributor to the industrialization and economic growth of Nigeria for over five decades. With a maiden venture in pharmaceutical manufacturing in the mid-1980s, we have diversified into market-leading businesses across key sectors like: Pharmaceuticals, Automobile, Production of Household Plastics, Aviation, etc. We are committed to providing quality products and services that positively impact daily life and well-being.
We are recruiting to fill the position below:
Job Position: Digital Marketing Executive
Job Location: Oshodi-Isolo, Lagos
Employment Type: Full-time
About the Role
- We’re looking for a hands-on Digital Marketing Executive to own and grow our online presence.
- If you live for campaigns, love digging into data, and know how to turn clicks into customers, this role is for you.
- You’ll work onsite with the marketing team to plan, execute, and optimize campaigns across paid, organic, and social channels.
Job Description
- Manage Campaigns: Plan and run Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns with clear ROI targets.
- Own Social & Content: Develop content calendars, write copy, and coordinate with design to grow engagement across Instagram, LinkedIn, X, and Facebook.
- SEO & Website: Work on-page SEO, keyword research, and collaborate with web dev to improve site performance and conversion rates.
- Analytics & Reporting: Track KPIs in GA4, Meta Ads Manager, and Google Ads. Prepare weekly/monthly reports with insights and next steps.
- Email Marketing: Set up and optimize email flows, newsletters, and automations using tools like Mailchimp/Klaviyo.
- Market Research: Keep tabs on competitors, trends, and audience behavior to find new growth opportunities.
What We’re Looking For
- Bachelor’s Degree in Marketing, Communications, Business, or related field. Relevant certifications are a plus.
- 3-5 years of experience in digital marketing
- Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics
- Strong copywriting skills and an eye for what makes content perform
- Familiarity with SEO tools like SEMrush, Ahrefs, or Google Search Console
- Data-driven mindset – you make decisions based on numbers, not guesses
Method of Application
Interested and qualified candidates should send their CV (PDF) to: [email protected] using the Job Position as the subject of the email.