Digital Marketing Executive

Description

What You’ll Be Doing

• A-Z Marketing Campaigns: Apply best practice to plan and deliver market-leading digital marketing campaigns for our B2B events to drive audience growth, customer acquisition and revenue performance.
• Email Marketing: Build and send engaging promotional emails. This will involve design, copywriting, data selection, sending email campaigns, tracking and reporting on performance.
• Website Updates: Ensure our event websites are always up to date, on-brand, and looking their best.
• Sales & Marketing Material: Produce visual, informative marketing assets (media kits, digital brochures etc.)
• Web Analytics: Analyse website traffic and the effectiveness of marketing campaigns.
• Social Media: Execute social media activities to build community and raise engagement across our events.
• Lead Generation: Assist our commercial teams by providing them with qualified leads.
• General Digital Support: Support the Senior Digital Marketing Manager across a broad range of marketing activities.

What You’ll Need

• Experience in a marketing role within a fast‑paced environment.
• Familiarity with multichannel digital campaigns across email, social, web and paid media.
• Working knowledge of digital marketing platforms, analytics and performance reporting.
• Understanding of SEO principles and paid media fundamentals.
• Ability to interpret data and use insights to support optimisation and decision‑making.
• Strong written communication skills with excellent attention to detail.
• A collaborative approach and the ability to manage multiple priorities effectively.
• Familiarity with marketing automation, CRM systems, CMS platforms or design tools is advantageous.
• Experience in event marketing would be a huge advantage.

Benefits & Initiatives

• 6.6 weeks of annual leave (pro-rata for part-time). The equivalent to 25 days plus standard England and Wales bank holidays for full-time colleagues
• One additional day holiday per year after 6 years’ service, up to a maximum 7.6 weeks of annual leave (pro-rata for part-time). The equivalent to 30 days plus standard England and Wales bank holidays for full-time colleagues
• A holiday purchase scheme, allowing employees to purchase up to 3 additional days of annual leave and spread the cost over up to 6 months
• An additional day of paid leave, a ‘MeDay’, allowing you the flexibility to celebrate a cultural or religious event or your birthday. It recognises that everyone’s background is unique and gives you the freedom to mark what matters to you.
• One paid volunteering day per year to support a charity or community initiative of your choice
• Hybrid and agile working opportunities (role dependent)
• Enhanced Pension Contributions, we offer employer pension contributions above the statutory minimum
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee Assistance Programme, Virtual GP service and access to health & wellbeing resources and tools
• Equity, Diversity & Inclusion initiatives, supported by employee-led networks and proud to be a Disability Confident Committed employer
• Cycle to Work Scheme (subject to satisfactory completion of probationary period)
• Electric Car Scheme (subject to satisfactory completion of probationary period)

About William Reed Ltd