Digital Marketing Executive

The Company / Overview

Voyager is a multi-award-winning Tennis Academy with venues across some of the best locations in Sydney. At Voyager, we believe in tennis as a powerful life-enhancing voyage that helps an individual become the best person they can be.

Take your career to the next level by joining one of the world’s most elite tennis coaching academies.

Digital Marketing Executive

Role Overview

The Digital Marketing Executive is responsible for driving Voyager’s digital growth across multiple brands through integrated marketing campaigns, content development, and performance-driven digital execution. The role supports both B2B (Sportlogic) and B2C/B2B (Voyager Tennis) marketing initiatives, with a strong focus on lead generation, customer engagement, and conversion optimisation.

This role works closely with internal teams including sales, coaching, operations, and content specialists to ensure consistent and high-performing marketing across all channels.

Key Responsibilities

1. Digital Campaign Management (B2B & B2C)

• Plan and execute integrated digital marketing campaigns across email, social media, website, and paid channels.
• Support B2B (Sportlogic) campaigns targeting sports organisations, clubs, academies, and partners.
• Drive B2C and B2B growth for Voyager Tennis programs including coaching, memberships, events, and retail offerings.
• Ensure campaigns are aligned with lead generation, retention, and brand awareness objectives.

2. Email Marketing & Automation

• Develop, execute, and optimise email marketing campaigns for lead nurturing, customer retention, and program promotions.
• Manage segmentation, automation workflows, A/B testing, and performance tracking.
• Ensure timely and accurate delivery of all email communications.
• Collaborate with teams to align messaging with business goals and campaigns.

3. Website Management & Conversion Optimisation

• Manage and update Voyager websites across multiple brands.
• Create and optimise landing pages to improve user experience and conversion rates.
• Maintain accurate, up-to-date content across all digital properties.
• Implement SEO best practices to improve organic visibility and traffic performance.

4. Content Development & Marketing

• Create compelling digital content including blogs, case studies, whitepapers, and landing page copy.
• Develop engaging content showcasing programs, services, success stories, events, and community initiatives.
• Support content planning and maintain editorial calendars for consistent output.
• Coordinate with internal teams to gather content and ensure brand consistency.

5. Social Media & Digital Engagement

• Support social media strategy execution across Facebook, Instagram, LinkedIn, and YouTube.
• Coordinate content planning and scheduling with the Social Media Specialist.
• Contribute to content ideas and ensure consistent engagement across platforms.
• Assist in managing community engagement and online brand presence.

6. SEO & Digital Performance

• Support SEO strategy including keyword optimisation, content structuring, and local search management.
• Monitor website and campaign performance using Google Analytics and related tools.
• Analyse digital performance data and provide actionable insights for improvement.
• Track and report on campaign effectiveness across all digital channels.

7. Campaign Reporting & Insights

• Monitor and report on key marketing metrics including lead generation, conversions, and engagement.
• Use CRM, analytics, and campaign dashboards to evaluate performance.
• Provide regular reporting and recommendations to leadership teams.

8. Marketing Assets & Support

• Create digital and print marketing assets using Canva and other tools.
• Support production of promotional materials such as flyers, posters, brochures, and signage.
• Assist in webinar, event, and program promotion campaigns.

9. Cross-Functional Collaboration

• Work closely with sales, coaching, venue managers, and customer service teams.
• Support sales enablement through marketing collateral and lead nurturing tools.
• Ensure consistent messaging across all Voyager brands and channels.

About You:

You are a hands-on digital marketer with strong experience delivering end-to-end marketing campaigns across multiple channels. You are comfortable working across both B2B and B2C environments and have a strong understanding of digital performance, content creation, and campaign optimisation.

You bring:

• Experience in digital marketing, campaign management, or growth marketing
• Strong email marketing and automation experience
• Ability to create engaging digital content across multiple formats
• Experience using CMS platforms (e.g. WordPress)
• Familiarity with social media tools and scheduling platforms
• Strong analytical mindset and comfort with performance reporting
• Ability to manage multiple projects and deadlines in a fast-paced environment

Desirable Skills

• SEO tools and keyword research experience
• Google Analytics / Google Data Studio (Looker Studio)
• Google Ads, Meta Ads, LinkedIn Ads experience
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• CRM and marketing automation tools
• Webinar and event marketing platforms
• Survey tools (Google Forms, SurveyMonkey)
• Content planning tools (Trello, CoSchedule)

How to apply?

We encourage applicants who seek to develop and advance their career with us as we grow together.

At Voyager we pride ourselves on our company values and look to our employees to uphold the same values as us:

• Excellence: Upholding the highest standards in every task and activity you perform
• Growth Mindset: Continuous improvement of skills and personal qualities is regularly strived for and achieved
• Customer service: Meeting the needs of the customer is a top priority and regularly delivers above expectations.
• Fun: Bringing a sense of fun each day to work that has a positive influence on team members, clients, and other stakeholders
• Integrity: People can trust me to adhere to my word and deliver on my commitments. I do the right thing regardless of whether anybody is watching

Job Type: Full-time

Salary Range for this role will be: $76,515 + superannuation

Schedule:

• Monday to Friday

Work Location: In person

Pay: $76,515.00 per year

Work Location: In person