Digital Marketing Executive

Working Location: 9 Penang Rd

Working Hours: Mon - Fri, 9am to 6pm

Position: Full Time

Salary: Up to $4000/month

Key Responsibilities

1. Social Media Management

• Manage Instagram & Facebook
• Plan weekly content, create reels & captions
• Grow followers and engagement organically

2. Paid Advertising

• Execute & optimize Meta Ads
• Support Google Search Ads
• Track performance & manage ad budget

3. Campaigns & Promotions

• Launch minimum 2 campaigns monthly
• Develop bundle deals & seasonal promotions
• Monitor competitor marketing activities

4. Google & Online Presence

• Maintain Google Business profile
• Respond to customer reviews
• Improve search visibility

5. Creative Support

• Design simple posters (Canva)
• Support menu updates & marketing materials
• Coordinate campaign execution with outlet managers

KPIs

• Increase traffic & revenue
• Improve average spending
• Maintain profitable ad performance
• Grow social engagement
• Execute successful campaigns

Requirements

• 2–4 years digital marketing experience (F&B preferred)
• Hands-on Meta Ads experience
• Basic Google Ads knowledge
• Familiar with Canva
• Strong execution & communication skills
• Able to thrive in fast-paced environment

Preferred: Restaurant/retail marketing, mall promotions, delivery platform marketing experience

Pay: $3,000.00 - $4,000.00 per month

Work Location: In person