Digital Marketing Executive for Hospitality Group
The Fitzwilliam Hospitality Group is home to some of Dublin’s most recognised luxury hospitality experiences, led by the five-star Fitzwilliam Hotel Dublin, alongside a collection of premium dining and lifestyle venues.
Located in the heart of Dublin overlooking St. Stephen’s Green, the Group is defined by contemporary luxury, warm Irish hospitality, exceptional food and beverage experiences, and a commitment to delivering memorable guest journeys.
Reporting to the Digital Marketing manager, the primary focus of the role will focus on creating and managing content for the five-star Fitzwilliam Hotel Dublin, and the wider portfolio including Townhouse on the Green, Floritz, Cellar 22 & The Bailey.
The successful candidate will be responsible for maximising opportunities across owned, earned and paid channels working independently and liaising with agencies also. We are looking for a creative thinker who can seek out new and exciting ways to leverage audiences/activities, while ensuring each individual brand maintains its own distinct identity and positioning.
This is an exciting opportunity for a data-driven, creative and dynamic marketer with a genuine passion for learning in the world of hospitality, food and beverage and premium guest experiences.
About The Role
Key Responsibilities
Digital Strategy & Performance
- Support and execute digital marketing strategies across the Fitzwilliam Hospitality Group.
- Drive awareness, engagement, bookings, and revenue across hotel, restaurant, bar and event channels.
- Maximise all digital touchpoints including websites, social media, email marketing, paid media, partnerships and third-party platforms.
- Deliver weekly reporting on agreed KPIs across all businesses.
- Monitor and report on campaign performance and competitor activity.
Content Creation & Brand Storytelling
- Capture and produce photography, video, reels, and short-form content aligned with luxury hospitality standards either directly or with an agency.
- Write compelling copy for websites, social media, email campaigns, advertisements and guest communications.
- Coordinate seasonal campaigns, launches, partnerships, activations and promotional content.
- Ensure all content reflects the premium positioning, tone and personality of each individual brand.
Social Media & Community Management
- Manage day-to-day social media activity across multiple brands and channels.
- Plan, schedule and optimise engaging content calendars.
- Grow audience engagement, brand awareness and community interaction.
- Monitor social trends, competitor activity and identify innovative opportunities to elevate brand presence & optimize activity.
- Support influencer collaborations, partnerships and PR activations.
Agency & Campaign Management
- Liaise with paid seach agency to ensure campaigns delivered on agreed KPIs.
- Review campaign performance and ensure maximum return on investment.
- Brief and coordinate creative suppliers including photographers, videographers, designers and media partners.
Website, CRM & Email Marketing
- Assist with website content management, updates and campaign landing pages.
- Support database growth initiatives and audience segmentation.
- Coordinate and deliver email marketing campaigns.
- Work to grow customer engagement and retention across all brands.
Candidate Profile
Our ideal candidate will combine digital creativity with strong analytical thinking, bringing energy and fresh ideas to the role.
Requirements:
- 1 year+ experience in a digital marketing role, preferably within luxury hospitality, premium lifestyle, food and beverage or travel sectors.
- Qualification in Marketing, Digital Marketing, Communications or related discipline.
- Strong understanding of social media platforms, digital advertising, content strategy and performance marketing.
- Proven ability to create premium visual and written content.
- Strong analytical mindset with the ability to interpret data and optimise performance.
- Excellent copywriting and communication skills.
- Highly organised with strong project management ability.
- Experience using Meta Business Suite, Google Analytics, email marketing platforms, Canva, Adobe Creative Suite or similar tools.
- Photography, videography, or editing skills would be highly advantageous.
- Experience in optimising AI campaigns.
Personal Attributes:
- Passionate about digital and opportunity that it can bring to a brand.
- Creative, dynamic, self-starter with strong initiative.
- Detail-oriented with exceptional brand awareness.
- Flexible and adaptable within a fast-paced luxury environment.
Required Criteria
- Proven ability to create premium visual and written content.
- Excellent copywriting and communication skills.
- Highly organised with strong project management ability.
Skills Needed
Digital Marketing and Advertising Skills, Digital Marketing forum
About The Company
The Fitzwilliam Hospitality Group operates a collection of premium hospitality venues in the heart of Dublin City. Our portfolio includes a five-star hotel, a Michelin-starred restaurant, a boutique townhouse, an Asian-influenced dining destination, a wine bar and a modern gastro pub.
Company Culture
At the Fitzwilliam Hospitality Group, our culture is built on excellence, warmth, and genuine hospitality. We pride ourselves on creating a welcoming environment for both guests and employees, where individuality is celebrated and service is delivered with personality and care. Teamwork, respect, and continuous improvement are at the heart of everything we do. We believe in nurturing talent, encouraging innovation and empowering our people to grow within a supportive and inclusive workplace. Our team shares a passion for delivering exceptional experiences and upholding the high standards that define the Fitzwilliam brand.
Company Benefits
At the Fitzwilliam Hospitality Group, we offer a competitive and rewarding benefits package designed to support our team both personally and professionally. Benefits include discounted stays & dining experiences across the group, meals while on duty, uniform provision and access to wellness initiatives. We also provide opportunities for career development through ongoing training and internal progression. Our team enjoys a positive work-life balance, recognition for achievements, and a supportive, inclusive environment where contributions are truly valued.
Vacation, Paid time off, Flexible schedule, Employee development programs, Tuition reimbursement, Cycle to work, Referral bonus, Competitive salary, Preferential room rates, Family and friends rates, Long service recognition, Free meals during shifts, Free parking or Discounted parking , Employee Assistance Scheme, Wellbeing Scheme, Work With Charities, Social Opportunities, Employee of the Month, Employee Recognition Scheme, Annual performance review, Culture of recognition, Progression opportunities, Access to Health & Wellbeing app, Bereavement leave, Long service awards, Staff celebration events, Company employee App
Salary
Starting from €34,000.00 per year