Digital Marketing Executive

Job Overview
We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to develop and execute campaigns that enhance our online presence and drive engagement. This role requires a blend of technical skills, creativity, and analytical thinking to optimize our digital marketing efforts across various platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Manage and optimize Google Ads campaigns to maximize ROI and achieve targeted KPIs.
• Create engaging content for various digital platforms including social media(Instagram, Facebook, TikTok, You tube etc.), email newsletters, and blogs.
• Utilize HTML and JavaScript for website updates and enhancements as needed.
• Oversee the management of our Square Space website and Jane Booking System, ensuring it is user-friendly and up-to-date with relevant content.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Collaborate with graphic design teams using Adobe tools to create visually appealing marketing materials.
• Execute email marketing campaigns, analyzing performance metrics to refine future efforts.
• Monitor and report on the effectiveness of digital marketing campaigns using analytics tools, making data-driven recommendations for improvements.
• Stay current with industry trends and emerging technologies in digital marketing.
• Develop networking partnership with influencer, local business and community.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in digital marketing or a similar role is highly desirable.
• Strong knowledge of Google Ads, email marketing platforms, and e-commerce strategies.
• Proficiency in HTML, JavaScript, WordPress or Square space, and graphic design software (Adobe Creative Suite).
• Strong experience on SEO and SEM. Excellent research skills with the ability to analyze data effectively.
• Strong written and verbal communication skills with a creative mindset.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.

Join us in shaping the future of our brand through innovative digital marketing strategies!

Job Type: Part-time

Pay: $18.00-$22.00 per hour

Benefits:

• On-site parking

Education:

• Bachelor's Degree (preferred)

Work Location: In person