Responsibilities

Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and paid campaigns.
Manage and optimize Google Ads, Meta Ads, and other paid campaigns for maximum ROI.
Plan and execute SEO strategies to improve organic rankings and traffic.
Create and manage content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Monitor and analyze website and campaign performance using tools like Google Analytics, Google Search Console, and reporting dashboards.
Conduct competitor and market analysis to identify new trends and opportunities.
Collaborate with content creators, designers, and developers to deliver effective campaigns.
Optimize landing pages, ad copies, and funnels to maximize conversions.
Prepare and present performance reports with actionable insights.
Stay updated with the latest digital marketing trends, tools, and best practices.

Key Skills & Requirements:

Bachelor’s degree in Marketing, Business, or related field.
1+ years of proven experience in digital marketing.
Strong knowledge of SEO, SEM, PPC, Google Ads, Social Media Marketing, and Email Marketing.
Hands-on experience with tools such as Google Analytics, Google Ads Manager, Meta Business Suite, SEMrush/Ahrefs, Mailchimp, etc.
Excellent understanding of digital funnels, lead generation, and conversion optimization.
Strong analytical, problem-solving, and reporting skills.
Creative mindset with good communication and project management skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

Calicut, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Work Location: In person

Digital Marketing Executive