Digital Marketing Executive - Luxury Fashion

About us

Piazza Castello is a luxury fashion brand specialising in refined cashmere, silk, leather, accessories, and timeless ready-to-wear pieces. Rooted in craftsmanship, quality, and elegant design, the brand brings together classic European sensibility with a modern wardrobe approach.

As our brand continues to grow across retail, e-commerce, and digital channels, we are looking for a creative and commercially minded Digital Marketing Executive to support our online presence, campaign planning, content creation, and day-to-day marketing activities.

Benefits

• Employee discount of up to 60% off Piazza Castello products
• Free on-site parking
• 28 days annual holiday, including bank holidays
• Company pension scheme
• Paid maternity leave
• Opportunities for personal and professional development
• Hands-on experience within a growing luxury fashion brand
• Exposure to e-commerce, retail, digital marketing, content, and campaign planning
• Opportunity to contribute ideas and be involved in brand growth
• Supportive working environment with room to develop your skills

The Opportunity

This role is an exciting opportunity for someone who understands both the creative and performance side of digital marketing. You will work closely with the team to support online sales, brand awareness, content creation, email marketing, paid advertising, social media, website updates, and campaign reporting.

You will support the planning, execution, and performance tracking of digital campaigns across multiple platforms, including the Piazza Castello website, email marketing, social media, Meta Ads, Google Ads, and other digital channels. The role requires a balance of creativity, commercial awareness, attention to detail, and hands-on digital marketing skills.

Duties & Responsibilities

Digital Marketing & Campaigns

• Plan and support marketing campaigns across all key channels, including email, social media, paid ads, website, SEO, CRM, and retail marketing.
• Assist with seasonal launches, sale campaigns, new arrivals, and promotional activities.

Paid Advertising

• Support paid advertising campaigns across Meta, Google, Pinterest, and other relevant platforms.
• Assist with ad copy, creative briefs, audience planning, campaign checks, reporting, and optimisation suggestions.

Website & E-Commerce

• Manage day-to-day Shopify updates, including product uploads, collection pages, website content, imagery, pricing, and product information.
• Support improvements to product pages, collection pages, customer journey, and online conversion.

Email Marketing & CRM

• Create and support email marketing campaigns, including copywriting, scheduling, segmentation, testing, and performance review.
• Help manage customer data, CRM activity, customer engagement, and retention-focused campaigns.

Content & Copywriting

• Write and edit product descriptions, collection copy, email content, social captions, ad copy, blogs, and website content in line with the brand tone.
• Support image selection, content planning, and digital storytelling for luxury fashion products.

Social Media

• Assist with content planning, posting, captions, campaign ideas, and performance tracking across social channels.
• Monitor trends, competitor activity, and content opportunities relevant to luxury fashion.

Customer Support

• Support online customer service, including order queries, return requests, exchanges, product enquiries, and customer follow-ups.
• Ensure customer communication remains professional, helpful, and aligned with the Piazza Castello brand.

Reporting & Analysis

• Track campaign performance across website, email, social, paid ads, and CRM channels.
• Prepare simple reports and suggest improvements based on data, customer behaviour, and campaign results.
• Assist with seasonal launches, sale campaigns, new arrivals, and promotional activities.

Qualifications & Experience

• Minimum of 3 years’ experience in digital marketing, preferably within fashion, luxury, lifestyle, retail, or e-commerce
• Strong understanding of digital marketing channels, including email marketing, social media, paid advertising, SEO, and website content
• Experience working with Shopify or a similar e-commerce platform is highly desirable
• Experience using Meta Ads Manager, Google Ads, Google Analytics, Klaviyo or similar marketing platforms
• Strong copywriting skills with the ability to write polished, refined, and commercially effective content
• Good understanding of luxury brand communication and visual presentation
• Strong attention to detail, especially when working with product information, imagery, pricing, copy, and campaign assets
• Comfortable reviewing campaign performance and making practical recommendations
• Good organisational skills with the ability to manage multiple tasks and deadlines
• Confident communication skills and the ability to work with different teams
• Knowledge of Canva, Photoshop, Lightroom, Premiere Pro, After Effects or other creative tools would be beneficial
• A genuine interest in fashion, luxury retail, digital content, and e-commerce growth

Ideal Candidate

The ideal candidate will be creative, organised, commercially aware, and comfortable working in a hands-on digital marketing role. You should have a good eye for detail, strong writing ability, and an understanding of how luxury fashion should be presented online. You will be someone who can move between creative content and performance thinking, helping the brand look refined while also supporting growth, traffic, engagement, and sales.

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Employee discount
• On-site parking

Ability to commute/relocate:

• London SW6 2BW: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital marketing: 3 years (required)
• Social media marketing: 3 years (required)
• Email marketing: 3 years (required)
• Google Ads: 3 years (required)
• Facebook Advertising: 3 years (required)
• SEO: 3 years (required)

Work Location: In person