Digital Marketing Executive

Job Summary
We are seeking a dynamic and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, generate leads, and drive online engagement. This role offers an exciting opportunity to utilise a broad skill set including SEO, social media management, project management, and content creation within a fast-paced environment. The successful applicant will demonstrate strong organisational skills, excellent communication abilities, and leadership qualities to coordinate various campaigns effectively.

Duties

• Develop and execute digital marketing campaigns across multiple platforms including social media, email marketing, Google Ads, and content marketing.
• Manage and optimise website content using WordPress and analyse performance metrics via Google Analytics to improve user engagement and search engine rankings.
• Conduct SEO audits and implement strategies to enhance organic search visibility.
• Create compelling copy for websites, blogs, social media posts, and email newsletters aligned with brand voice and marketing objectives.
• Oversee social media management by scheduling posts, engaging with followers, and analysing engagement metrics.
• Coordinate with cross-functional teams to ensure consistency in branding and messaging across all digital channels.
• Monitor campaign performance through analysis skills and prepare detailed reports for management using Microsoft Excel and PowerPoint.
• Manage B2B marketing initiatives by developing targeted strategies to attract corporate clients.
• Lead project management efforts for multiple campaigns ensuring deadlines are met while maintaining high-quality standards.
• Utilise Adobe Photoshop for creating visual content that supports marketing campaigns.
• Maintain organised records of all digital activities, budgets, and schedules to ensure smooth workflow.

Qualifications

• Proven experience in digital marketing or related field with a strong understanding of management principles.
• Proficiency in SEO techniques, Google Ads optimisation, Google Analytics, WordPress, Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), and email marketing tools.
• Strong analysis skills with the ability to interpret data insights into actionable strategies.
• Excellent copywriting skills with a flair for engaging content creation tailored for diverse audiences.
• Demonstrable experience in social media management across platforms such as LinkedIn, Twitter, Facebook, and Instagram.
• Knowledge of B2B marketing strategies with the ability to develop targeted campaigns for corporate clients.
• Effective communication skills in English with the ability to present ideas clearly and persuasively.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Leadership qualities with experience in managing teams or projects within a marketing environment.
• IT literacy with familiarity in project management tools and software applications relevant to digital marketing. This role is ideal for a proactive individual passionate about digital marketing who is eager to contribute innovative ideas while advancing their career within a supportive organisation committed to professional growth.

Pay: £24,420.00-£41,632.59 per year

Benefits:

• Company pension
• Sick pay
• Work from home

Work Location: Hybrid remote in London NW1 6SN