DIGITAL MARKETING EXECUTIVE

Responsibilities & Duties
1. Digital Marketing & Social Media Management

• Managed both online and offline marketing activities, including social media platforms, website management, and promotional campaigns.
• Developed, scheduled, and published content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and WhatsApp Business.
• Responded to customer inquiries, comments, and messages in a timely and professional manner.
• Monitored social media performance metrics and prepared improvement strategies for future campaigns.
• Utilized tools such as Meta Business Suite, Ads Manager, Business Manager, Canva, CapCut, Adobe Illustrator, SendGrid, and Mailchimp.

2. Advertising & Campaign Management

• Managed Google Ads, Facebook Ads, and Instagram Ads campaigns to increase brand awareness, website traffic, and sales conversions.
• Monitored advertising performance, campaign effectiveness, and budget spending to ensure optimal results.

3. Copywriting & Content Creation

• Produced marketing copy for advertisements, posters, flyers, social media content, and WhatsApp campaigns.
• Created engaging and persuasive content tailored to target audiences and business objectives.
• Conducted market and audience research to improve communication strategies and campaign effectiveness.
• Edited and revised content based on internal feedback and marketing requirements.

4. SEO & Website Management

• Managed website planning, design coordination, content updates, testing, launching, and maintenance.
• Improved website visibility through SEO strategies, keyword research, content optimization, link building, and technical SEO audits.
• Ensured website relevance and search engine performance for targeted products and services.

5. Graphic Design & Video Editing

• Designed marketing materials using Canva, Adobe Illustrator, and Photoshop.
• Created daily promotional posters, event materials, recruitment advertisements, flyers, business cards, ID cards, and corporate branding materials.
• Produced and edited promotional and corporate videos.

6. Event Coordination

• Assisted in planning and coordinating company events and promotional activities.
• Prepared event materials, managed event schedules, and handled event setup and dismantling.
• Captured event photographs and supported overall event execution.

7. Cross-Functional Support

• Supported HR, telemarketing, and sales departments with marketing and administrative tasks.
• Designed recruitment advertisements and staff identification cards.
• Coordinated corporate shirt arrangements and staff photography sessions.

Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM3,500.00 per month

Work Location: In person