Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Porur, Chennai
Experience: Minimum 1 Year
Qualification: Graduate Degree in Marketing, Business, or Related Field Preferred

Job Description

We are looking for a driven and experienced Digital Marketing Executive to generate registrations and create awareness for our B2B webinar programs. The candidate will handle end-to-end digital campaigns, performance tracking, participant communication, and lead management.

Roles & Responsibilities

• Plan and execute paid and organic campaigns on LinkedIn and Meta platforms
• Drive webinar registrations through lead generation campaigns
• Manage email marketing campaigns including segmentation, drip campaigns, and broadcast mailers
• Optimize landing pages and registration funnels for better conversions
• Track and analyze campaign performance metrics such as CTR, CPL, and registration rates
• Coordinate with the design team for campaign creatives and promotional materials
• Handle webinar participant communication including reminders and follow-ups
• Take inbound and outbound calls to support and onboard webinar participants
• Maintain CRM records and segment leads for targeted outreach

Requirements

• Minimum 1 year of hands-on experience in Digital Marketing
• Experience in lead generation or webinar registration campaigns
• Knowledge of Meta Ads Manager, Mailchimp, and related digital marketing tools
• Strong English communication and interpersonal skills
• Comfortable handling professional B2B participant calls
• Ability to multitask and work in a fast-paced environment

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person