Digital Marketing Executive with AI knowledge
**JOB TITLE:**
AI-Powered Digital Marketing Executive
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**COMPANY:**
UIC Group (Usmanpura Imaging Centre / Pixel Diagnostics)
**LOCATION:**
Ahmedabad, Gujarat (On-site)
**JOB TYPE:**
Full-Time
**SALARY:**
₹20,000 – ₹35,000 per month + performance bonus
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**ABOUT THE ROLE**
We are a 26-centre diagnostic imaging and pathology network operating across Gujarat under brands including Usmanpura Imaging Centre, Pixel Diagnostics, Airmeds Pathology Labs, and Urja Diagnostics.
We are looking for a hands-on digital marketer who uses AI tools to execute, automate, and scale our presence across Meta (Facebook + WhatsApp) and Instagram. You will own content creation, paid ads, and community engagement — and report directly to the founder.
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**WHAT YOU WILL DO**
- Plan, create, and publish Instagram Reels, carousels, and stories — including short health awareness videos in Hindi and Gujarati
- Run and optimise Meta (Facebook + Instagram) ad campaigns using Ads Manager — including audience targeting, A/B testing, and budget management
- Manage and automate WhatsApp Business broadcasts and chatbot flows via WATI or similar platforms
- Use AI tools (ChatGPT, Claude, CapCut AI, Meta Advantage+) to speed up scripting, captioning, creative production, and ad copy
- Track performance — reach, CPL, ROAS, CTR — and submit weekly reports to management
- Coordinate with centre heads and the sales team for local promotions, offers, and campaign launches
- Maintain brand consistency across all 26 centres and multiple sub-brands
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**WHAT WE ARE LOOKING FOR**
- 1–3 years of hands-on experience running Meta Ads (Facebook + Instagram) independently
- Proven ability to make short-form video content / Reels — portfolio required at time of application
- Working knowledge of at least 2–3 AI tools for content or advertising (Canva AI, CapCut, ChatGPT, Meta Advantage+, etc.)
- Familiarity with WhatsApp Business API or tools like WATI / Interakt
- Strong written communication in English and Gujarati/Hindi
- Basic understanding of healthcare or B2C service marketing is a plus
- Self-starter who can work with minimal supervision and deliver on deadlines
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**TOOLS YOU SHOULD KNOW**
Meta Ads Manager, Instagram Creator Studio, WATI / WhatsApp Business API, CapCut / Reels editing, ChatGPT / Claude AI, Canva / Canva AI, Google Analytics, Meta Pixel, WhatsApp Broadcast Automation
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**WHAT WE OFFER**
- Direct reporting to the founder — fast decisions, zero bureaucracy
- Exposure to a multi-brand, 26-centre healthcare network with real marketing budgets
- Opportunity to build and own the entire digital marketing function from scratch
- Performance bonus tied to lead generation and appointment conversions
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**SCREENER QUESTIONS (set these on Indeed)**
1. Have you independently managed Meta Ads campaigns with a monthly budget of ₹10,000 or more? (Yes / No)
2. Please share a link to 2–3 Reels or social media posts you have personally created.
3. Which AI tools do you currently use for content creation or advertising?
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**TO APPLY**
Send your resume and social media portfolio links to email]
Candidates without a portfolio will not be considered.
Pay: ₹15,203.74 - ₹53,753.71 per month
Benefits:
- Flexible schedule
- Food provided
Work Location: In person