Job details

Job reference

REQ000991

Date posted

28/05/2026

Application closing date

17/06/2026

Location

Woking

Salary

£31,394

Package

Hybrid working

Contractual hours

Basis

Full time

Job category/type

Supporter Experience

Attachments

Digital Marketing Executive JP.docx

Digital Marketing Executive

Job description

Join us at WWF-UK – Digital Marketing Executive

Location: Living Planet Centre, Woking, Surrey
Contract: Permanent, Full- Time (35 hours per week)
Hybrid working: Minimum 40% in person collaboration per month
Salary: £31,394 + excellent benefits
Safeguarding level: Level One

About the role

We’re excited to be recruiting a Digital Marketing Executive to help shape and maintain WWF-UK’s external digital experience, ensuring our websites are engaging, accessible, high-performing and connected to the needs of our supporters and audiences.

This role sits at the heart of WWF-UK’s digital team, helping to ensure people can easily navigate our web estate, discover the breadth of our work and take meaningful action for nature and climate.

You’ll play a key role in maintaining and improving the quality, consistency and performance of WWF-UK’s websites, supporting both fundraising and engagement journeys across a wide range of content and campaigns.

Working closely with content editors, developers, designers and teams across WWF-UK, you’ll help deliver a strong and accessible web experience that reflects the impact and expertise of the organisation while supporting SEO best practice, site performance and user experience.

This is a varied and hands-on role combining content management, digital optimisation, website publishing and continuous improvement. You’ll be equally comfortable managing detail and site hygiene as you are identifying opportunities to improve journeys, engagement and performance across the web estate.

We’re looking for someone who is proactive, organised and digitally curious, with strong attention to detail and a passion for creating high-quality digital experiences.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

Essential

Experience working within digital marketing, digital content or digital product environments
Experience managing website content through CMS platforms, ideally Drupal
Strong understanding of website content management, usability and user experience principles
Experience using analytics, SEO or accessibility tools such as Google Analytics, Hotjar, Ahrefs or Dubbot
Understanding of SEO best practice and how content structure, tagging and internal linking support discoverability and performance
Experience editing, building, QA’ing and publishing web content accurately and efficiently
Strong attention to detail, with the ability to maintain high standards of accuracy, accessibility and consistency across digital content
Experience supporting digital journeys that drive engagement, fundraising or supporter action
Comfortable working with data and insights from tools such as Google Analytics, Excel, Power BI or Looker Studio
Strong organisational and prioritisation skills, with the ability to manage multiple requests and deadlines effectively
Ability to work collaboratively with developers, designers, content creators and wider stakeholders across a matrix organisation
Strong written and verbal communication skills, with confidence translating conversations and briefs into clear digital actions
Proactive and solutions-focused approach, with the confidence to identify opportunities for improvement and drive work forward
Interest in the evolving digital landscape, emerging technologies and digital best practice

Desirable

Experience working within SEO or AEO platforms such as Ahrefs or Moz
Experience working with accessibility tools and improving website accessibility performance
Experience supporting fundraising, campaigning or supporter engagement journeys through digital content
Understanding of taxonomy, tagging and internal linking structures across large websites
Experience working within charity, non-profit or purpose-driven organisations
Experience briefing developers or supporting delivery of new web functionality or component

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
Flexible working options, to support your work life balance
7.5% employer contribution to pension, rising to 10% with employee contribution
Learning and development opportunities to help you grow
Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We’re a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout at recruitment@wwf.org.uk.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.