Digital Marketing - Lead Generation Manager

Our client is a leading engineering and manufacturing company specializing in high-performance mixers and agitators for industrial processing sectors across North America and international markets. Their customer base includes major organizations in energy, chemicals, water treatment, and natural resources.

Job Description

Our client is seeking a Marketing Demand Generation Manager to oversee the connection between inbound marketing, quoting processes, and ongoing sales for both new and existing accounts. This position goes beyond simply running campaigns and tracking clicks. It is a hands-on growth role ideal for someone skilled at transforming technical interest into qualified opportunities, converting those opportunities into quoting activities, and ensuring disciplined sales follow-up for quoting efforts.

Responsibilities

• Take charge of the inbound demand engine, enhance lead movement within HubSpot, support the growth of recurring accounts, collaborate closely with application engineering, and assist inside sales in transforming interest into tangible commercial outcomes.
• Develop a measurable inbound revenue system that generates and nurtures high-quality marketing-qualified leads.
• Guide qualified demand towards clear sales activities and quoting opportunities.
• Integrate HubSpot activities with quoting processes, recurring account growth, and sales follow-up efforts.
• Re-engage valuable contacts, inactive accounts, and underdeveloped customer relationships within our CRM.
• Enhance speed-to-lead, quote follow-up, sales accountability, campaign transparency, and opportunities for recurring revenue.
• Establish a structured feedback loop among marketing, inside sales, application engineering, design engineering, and leadership.

Requirements

• Over 5 years of experience in demand generation, inbound marketing, revenue marketing, marketing operations, sales operations, or revenue operations.
• Expertise in HubSpot, particularly with Marketing Hub and Sales Hub, with strong hands-on skills.
• Experience with HubSpot implementation is required.
• Demonstrated ability to create email campaigns, nurture workflows, lead scoring systems, segmentation, lists, dashboards, and manage lifecycle-stage processes.
• Experience facilitating MQL-to-SQL conversion within a B2B setting.
• Proven track record of collaborating with sales teams to enhance sales follow-up discipline.
• Strong CRM and data management skills, with confidence in reporting and analytics.
• Experience overseeing external vendors, including those specializing in SEO, PPC, web development, paid media, automation, content, or data services.
• Capable of working with technical products, engineered solutions, manufacturing, industrial markets, or complex B2B sales environments.
• Excellent communication skills with the ability to effectively translate technical information into clear customer value propositions.

Required Skills

• Experience in technical B2B, industrial manufacturing, engineered products, capital equipment, OEM sales, process equipment, or application engineering settings.
• Proficiency with HubSpot integrations involving quoting tools, ERP systems, CRM databases, or sales automation platforms.
• Proven track record in leading or directly managing inside sales teams.
• Capability in developing lead-to-revenue dashboards.
• Background in account-based marketing, reactivating dormant accounts, running strategic account campaigns, or managing recurring customer revenue programs.
• Experience utilizing AI tools to enhance campaign execution, CRM data quality, sales efficiency, or content repurposing.
• Hands-on experience collaborating with application engineers, sales engineers, or technical product teams.
• Demonstrated ability to hold vendors accountable through scorecards, service level agreements, campaign metrics, or ROI reporting.

Preferred Skills

• Candidates possessing direct people management experience, inside sales leadership, and vendor accountability are eligible for compensation at the higher end of the range.

Benefits

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  Note: The higher pay range is contingent upon proven inside sales leadership, people management, and vendor management experience.