Digital Marketing Manager

Job Description

We are looking for an experienced Digital Marketing Manager to lead our global digital transformation and coordinate digital initiatives across our 39 countries and territories.

This position, reporting to the Director of Communication, Brand and Digital Marketing, is key to ensure an integrated, fluid and efficient digital ecosystem for the group and among all entities, supporting the implementation of strategic marketing and communication initiatives at Group level.

As the point of contact for our international MarComs community, you will also coordinate cross-functional projects and contribute to the smooth operation of global communication activities.

Main Responsibilities

Digital Marketing Strategy and Transformation

• Define and implement the group’s digital Marketing strategy in alignment with business objectives.
• Identify digital Marketing innovation opportunities to enhance customer experience while maintaining continuous technological monitoring of trends in the insurance sector.

International Coordination

• Lead and coordinate the network of digital managers across local entities to ensure consistency of initiatives while respecting the specificities of each market.
• Organize regular steering committees and facilitate the sharing of best practices among subsidiaries.

Digital Project Management

• Oversee the digital Marketing project portfolio (website redesigns, mobile applications, customer portals, process automation) from conception to deployment.
• Supervise budgets, timelines, and ensure reporting to senior management.

Digital Customer Experience

• Optimize digital customer journeys (online subscription, customer portal) by leveraging data analysis and user feedback.
• Monitor key performance indicators (conversion rate, customer satisfaction, NPS).

Vendor and Partner Management

• Manage relationships with digital agencies, solution providers, and technology partners, negotiating contracts and ensuring the quality of deliverables.

Technical Skills

• Analytics and data (Google Analytics, Adobe Analytics, visualization tools), CMS and web platforms, CRM and marketing automation tools, Agile methodologies and project management tools, basic knowledge of UX/UI design and SEO/SEA.

Preferred Experience

Education: Advanced degree in Digital Marketing

Experience: Minimum 5 years of experience in digital project management, ideally in the insurance or financial services sector. You are proficient in project management tools and methodologies, as well as web and mobile technologies.

Your experience coordinating multicultural teams and your ability to unite stakeholders around a shared vision are essential assets. You are comfortable with the challenges of digital transformation in a regulated environment.

You possess strong analytical skills and can translate data into strategic recommendations. You have full professional proficiency in English, both written and spoken.

Skills:

• Presentation skills
• You’re definitely a problem solver
• English: excellent written and verbal communication skills
• Strong organizational and coordination abilities; attention to detail
• Comfortable in an international environment; collaborative and proactive mindset
• AI educate

Recruitment Process

1/ HR

2/ N+1: Director of Communication, Brand and Digital Marketing

3/ N+2: Group Chief Communication, Brand, Digital Marketing & ESG

4/ Optional: IT Digital Expert

Additional Information

• Contract Type: Full-Time

• Location: Saint-Denis

• Education Level: Master's Degree

• Experience: > 5 years

• 50% remote

The Europ Assistance group is committed to inclusion and non-discrimination. We take action on a daily basis in favor of the disabled, seniors, social diversity and equality between men and women. Above all, we recruit skills and personalities. Diversity within our teams is a major challenge, as it is a source of innovation and performance.

About

With over million customers around the world and 12,000 employees in 37 countries, Europ Assistance is the 2nd global player of assistance services in 3 areas: travel, mobility, and personal care. Founded in 1963, Europ Assistance, the inventor of assistance, supports customers in over 200 countries and territories thanks to our network of 750.000 approved providers.

Our mission is to bring people from distress to relief – anytime, anywhere. We provide automobile assistance, travel assistance and insurance services, as well as personal assistance services such as the protection of the elderly, the protection of digital identity, telemedicine and the Conciergerie. The company vision, shared by our 12,000 employees, is to prove every day that we are the most reliable care company in the world, and to make our people proud of who we are, what we do, and, how we do it.

Europ Assistance is part of the Generali Group, one of the world’s leading insurers. It is with the support and commitment of Generali, its shareholder, that the Europ Assistance Group has become the world leader in its sector. As long-standing partners, the two entities are jointly committed to future-oriented projects.

Our promise and tagline, "You Live, We Care" is what we stand for every day. We are a care business, delivered by people. "We care" means that we are caring, available, reliable and easy to work with. Our employees bring those values to life.

As a leader in the assistance industry, we are looking for a passionate, committed, and self-driven talent to help us shape the future of the industry.

Europ Assistance is committed to inclusion and non-discrimination. We act in favor of disability, social diversity and equality. Above all, we recruit skills and personalities, and diversity within our teams is key because it is a source of innovation and performance.

Make an impact, join Europ Assistance!